Trade Show & Event Marketing: Plan, Promote & Profit by Ruth StevensTrade Show & Event Marketing: Plan, Promote & Profit by Ruth Stevens

Trade Show & Event Marketing: Plan, Promote & Profit

byRuth Stevens

Hardcover | February 15, 2005

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Finally, a comprehensive guide, to trade show and event marketing, for the business marketer who seeks to integrate events into the entire go-to-market strategy and deliver a demonstrable return on investment. Every year, U.S. businesses spend over $20 billion on marketing at trade shows, and another $15 billion on proprietary corporate events. But what are they getting for their money? Even the savviest marketing executives often have a hard time answering that question. With Trade Show and Event Marketing, marketers can turn a budgetary black hole into their greatest lead and income generator. Smart trade show and event management can be a company's most important success generator with proper planning, strategy and execution. Trade Show and Event Marketing can be your guidebook to that marketing success.

Details & Specs

Title:Trade Show & Event Marketing: Plan, Promote & ProfitFormat:HardcoverDimensions:352 pages, 9.1 × 6.2 × 1.5 inPublished:February 15, 2005Publisher:Delmar SchoolLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0324206240

ISBN - 13:9780324206241

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Table of Contents

1. Introduction2. Trade Shows and Corporate Events3. Prior Planning: Do It Right the First Time4. All About the Trade Show Booth5. Trade Show Booth Management6. Event Promotions: Before, During, and After7. Business Event Marketing Beyond the Trade Show Booth8. Lead Geneartion and Qualification9. Lead Management and Nurturing10. Press and Publicity11. Post-Event Results Analysis12. Case StudiesAppendix

Editorial Reviews

aa]filled with great ideas and practical advice that will maximize your effectiveness at trade shows, where the selling, prospecting and relationship-building possibilities are endless.a