Trade Shows in the Globalizing Knowledge Economy by Harald BatheltTrade Shows in the Globalizing Knowledge Economy by Harald Bathelt

Trade Shows in the Globalizing Knowledge Economy

byHarald Bathelt, Francesca Golfetto, Diego Rinallo

Hardcover | August 17, 2014

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This book presents a radically innovative view on trade shows as knowledge-rich places, where firms learn through observation and interaction with other economic actors, and as enablers, rather than mere consequences, of globalization. Traditionally seen as marketing tools, trade shows areconceptualised as temporary clusters that facilitate the creation and diffusion of knowledge across geographical distances, even in the age of social media. The book is organized in four parts. Part I lays out the conceptual foundations of the knowledge-based perspective, from the early development of trade fairs to modern-day events. Part II analyses specific global developments, focussing on the trade show ecologies of Europe, North America, and theAsia-Pacific region. Part III investigates differences in the nature of knowledge generation practices across international hub shows, exports shows, and import shows in different industries, and investigates competition between such events. Part IV discusses the implications of a knowledge-basedconceptualisation of trade shows.The book will be of interest to scholars and students in economic geography, management, marketing, organization studies, political science, and sociology. It also has practical implications for trade show organisers on how to make their events more competitive through knowledge-based strategies;for industry associations and cities, on how to use these events for collective/place marketing purposes; and for policy makers, on how to use trade shows for export promotion and innovation policies.
Harald Bathelt is Professor in the Department of Political Science at the University of Toronto, Canada, where he holds the Canada Research Chair in Innovation and Governance. Since 2007, he has also been affiliated with the University's Department of Geography and Program in Planning. He received both his Ph.D. and Habilitation at th...
Title:Trade Shows in the Globalizing Knowledge EconomyFormat:HardcoverDimensions:330 pages, 9.21 × 6.14 × 0.03 inPublished:August 17, 2014Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0199643083

ISBN - 13:9780199643080


Table of Contents

1. IntroductionPART I. Toward a Knowledge-Based Understanding of Trade Shows2. Functions of Trade Shows: A Historical Perspective3. Temporary Markets and Temporary Clusters4. A Knowledge-based Typology of Trade Shows and Knowledge Strategies of Trade Show Organizers5. Trade Show Specialization and Territorial SpecializationPART II. Trade Show Dynamics in Geographical Context6. Trade Show Dynamics in Mature Markets 1: Europe7. Trade Show Dynamics in Mature Markets 2: North America8. Trade Show Dynamics in Emerging Markets: The Asia-Pacific RegionPART III. Specific Knowledge Generation Practices and Competition by Industry Group and Trade Show Type9. Different Knowledge Practices in Hub Shows: The Cases of Lighting Versus Meat Processing Technology10. Cyclical Meetings or Field Reproduction? Different Knowledge Practices at International Lighting Shows11. Knowledge Practices and the Evolution of Export and Import Shows: The Case of Fabrics12. The Impact of Trade Show Organisers on Industry Innovation: 'Concertation' Processes in Fashion13. Territorial Specialisation and Trade Show Competition: The Case of Italian Marble and Ceramic Technologies14. Knowledge Dynamics in Export Shows: The Affirmation of the Italian Furniture IndustryPART IV. Theory, Policy, and Management Implications15. Implications of a Knowledge-Based Understanding of Trade Shows