Transnational Popular Psychology And The Global Self-help Industry: The Politics Of Contemporary…

Hardcover | February 3, 2016

byDaniel Nehring, Emmanuel Alvarado, Eric C. Hendriks

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Self-help books aim to empower their readers and deliver happiness and personal fulfilment but do they really live up to this? This book offers a fresh perspective on self-help culture and popular psychology. Research on this subject matter has generally focused on the USA and the Global Northwest. In contrast, this book explores the production, circulation and consumption of self-help books from an innovative transnational perspective. Case studies on Trinidad, Mexico, the People's Republic of China, the UK and the USA explore the roles which self-help's therapeutic narratives of self and social relationships play in the contemporary world. In this context, the book questions the extent to which self-help fulfils its promise of individual autonomy and contentment. At the same time, it addresses debates about contemporary political change under transnational processes of cultural standardization.

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Self-help books aim to empower their readers and deliver happiness and personal fulfilment but do they really live up to this? This book offers a fresh perspective on self-help culture and popular psychology. Research on this subject matter has generally focused on the USA and the Global Northwest. In contrast, this book explores the p...

Daniel Nehring is currently Senior Lecturer in Sociology at the University of Worcester, UK. He has previously worked at Pusan National University, South Korea. Over the past ten years, he has done extensive research on transnational self-help cultures. Recent publications include Sociology (2013) and Intimacies and Cultural Change (2...

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Format:HardcoverDimensions:224 pages, 8.5 × 5.43 × 0.98 inPublished:February 3, 2016Publisher:Palgrave MacmillanLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230370853

ISBN - 13:9780230370852

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Table of Contents

1. Self-help Worlds
2. Self-help and Society
3. Self-help's Transnationalism
4. Self-help Entrepreneurs in China
5. Self-help in Crisis
6. Cultural Struggles, Intimate Life and Transnational Narratives
7. The Uses of Self-help Books in Trinidad
8. The Politics of Self-help