Transparency, Public Relations and the Mass Media: Combating The Hidden Influences In News Coverage Worldwide by Katerina TsetsuraTransparency, Public Relations and the Mass Media: Combating The Hidden Influences In News Coverage Worldwide by Katerina Tsetsura

Transparency, Public Relations and the Mass Media: Combating The Hidden Influences In News Coverage…

byKaterina Tsetsura, Dean KruckebergEditorKaterina Tsetsura

Hardcover | November 15, 2016

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This book is about media transparency and good-faith attempts of honesty by both the sources and the gate-keepers of news and other information that the mass media present as being unbiased. Specifically, this book provides a theoretical framework for understanding media transparency and its antithesis--media opacity--by analyzing extensive empirical data that the authors have collected from more than 60 countries throughout the world. The practice of purposeful media opacity, which exists to greater or lesser extents worldwide, is a powerful hidden influencer of the ostensibly impartial media gate-keepers whose publicly perceived role is to present news and other information based on these gate-keepers¿ perception of this information¿s truthfulness. Empirical data that the authors have collected globally illustrate the extent of media opacity practices worldwide and note its pervasiveness in specific regions and countries. The authors examine, from multiple perspectives, the complex question of whether media opacity should be categorically condemned as being universally inappropriate and unethical or whether it should be accepted¿or at least tolerated¿in some situations and environments.

Dean Kruckeberg, APR, Fellow PRSA, is a professor in the Department of Communication Studies at the University of North Carolina at Charlotte, USA. He is co-author ofPublic Relations and Community: A Reconstructed Theoryand ofThis Is PR: The Realities of Public Relations. Kruckeberg is author and co-author of many book chapters and art...
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Title:Transparency, Public Relations and the Mass Media: Combating The Hidden Influences In News Coverage…Format:HardcoverDimensions:114 pages, 9.02 × 5.98 × 0.98 inPublished:November 15, 2016Publisher:Taylor and FrancisLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0415884241

ISBN - 13:9780415884242

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Table of Contents

1. An Incomplete Truth

2. Multiple Truths

3. Media Practice or Media Bribery? Conceptual and Theoretical Considerations and Implications

4. Dispelling the Myths of the Ethical Significance and Validity of the Concept of Cultural Relativism and the Need for Cultural Tolerance in Combatting Media Bribery Worldwide

5. The Global Study of Media Transparency

6. Professional Communities against Media Bribery

7. A Normative Theory of Media Bribery