Trend-Driven Innovation: Beat Accelerating Customer Expectations

October 5, 2015|
Trend-Driven Innovation: Beat Accelerating Customer Expectations by Henry Mason
$28.08 
$38.00 save 26%
Paperback
Earn 140 plum® points

Ships within 1-3 weeks

Available in stores

To see store inventory,
Prices and offers may vary in store

about

Trend-Driven Innovation

Beat accelerating customer expectations.

Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to find out is wrong.

In this startling new book, the team at TrendWatching share a powerful, counter-intuitive truth: to discover what people want next, stop looking at customers and start looking at businesses. That means learning how to draw powerful insights from the way leading brands and disruptive startups—from Apple to Uber, Chipotle to Patagonia—redefine customer expectations.

Sharing the secrets that have led thousands of the world's most successful brands and agencies to rely on TrendWatching for over a decade, Trend-Driven Innovation is the book that will reconfigure your view of the business world forever.

You'll learn:
  • How to spot emerging trends using three crucial building blocks, and how to recognize the expectation gaps that herald opportunity.
  • Why most professionals focus on precisely the wrong trends and innovations, and how to avoid this.
  • How to turn trends and insights into innovations that customers will love.
Amid the endless change that defines today's business environment, opportunity is everywhere. Highly practical, and featuring real-world examples from around the world, Trend-Driven Innovation is the actionable, battle-tested manual that will enable you harness those opportunities time after time. Setting you up to build an organization that matters, products customers love, and campaigns people can't stop talking about.
Henry Mason (Managing Director) has overseen trend thinking across all trendwatching.com's free publications and paid services since 2010. In the past 3 years, Henry has given over 50 keynote presentations in more than 25 countries across 6 continents. Henry has been quoted as a trend expert in numerous business publications, including...
Loading
Title:Trend-Driven Innovation: Beat Accelerating Customer ExpectationsFormat:PaperbackProduct dimensions:368 pages, 7.9 X 7.6 X 0.8 inShipping dimensions:368 pages, 7.9 X 7.6 X 0.8 inPublished:October 5, 2015Publisher:WileyLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1119076315

ISBN - 13:9781119076315

Appropriate for ages: All ages

Look for similar items by category: