Trust Me, I'm Lying: Confessions of a Media Manipulator by Ryan Holiday

Trust Me, I'm Lying: Confessions of a Media Manipulator

byRyan Holiday

Kobo ebook | July 19, 2012

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The cult classic that predicted the rise of fake news—revised and updated for the post-Trump, post-Gawker age.
Hailed as "astonishing and disturbing" by the Financial Times and "essential reading" by TechCrunch at its original publication, former American Apparel marketing director Ryan Holiday’s first book sounded a prescient alarm about the dangers of fake news. It's all the more relevant today. 

Trust Me, I’m Lying was the first book to blow the lid off the speed and force at which rumors travel online—and get "traded up" the media ecosystem until they become real headlines and generate real responses in the real world. The culprit? Marketers and professional media manipulators, encouraged by the toxic economics of the news business.
Whenever you see a malicious online rumor costs a company millions, politically motivated fake news driving elections, a product or celebrity zooming from total obscurity to viral sensation, or anonymously sourced articles becoming national conversation, someone is behind it. Often someone like Ryan Holiday.
As he explains, “I wrote this book to explain how media manipulators work, how to spot their fingerprints, how to fight them, and how (if you must) to emulate their tactics. Why am I giving away these secrets? Because I’m tired of a world where trolls hijack debates, marketers help write the news, opinion masquerades as fact, algorithms drive everything to extremes, and no one is accountable for any of it. I’m pulling back the curtain because it’s time the public understands how things really work. What you choose to do with this information is up to you.”

Title:Trust Me, I'm Lying: Confessions of a Media ManipulatorFormat:Kobo ebookPublished:July 19, 2012Publisher:Penguin Publishing GroupLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1101583711

ISBN - 13:9781101583715

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Rated 4 out of 5 by from A good read for anyone in PR/Marketing This book was an excellent insight into the manipulation and seedy underbelly of advertising, marketing, and brand promotion. A thoroughly enjoyable read- while at times a bit repetitive (Ryan Holiday does love his own brand), this was a very illuminating look behind how we are made to recognize, seek out, and consume brand information through advertising.
Date published: 2017-02-09
Rated 5 out of 5 by from this helped grow my business by 1000% Ryan is a complete genius. I've used this to market my own business and books, and it's definitely made it grow much faster than most people's businesses.
Date published: 2017-02-04
Rated 5 out of 5 by from Trust me, I'm Lying Brilliant, no-holds-barred, testimony of the clickbait disease that has plagued our online media! As a student journalist, this gives me hope for the future.
Date published: 2015-06-06
Rated 4 out of 5 by from Trust Me, I'm Lying If you consume social media, you should read this book. Even if you consume only mainstream media, you should read this book. The two are inextricably intertwined—and frankly, it’s a little scary. Ryan Holiday exposes the problems that arise when people without journalistic training or ethics use journalistic tools. He asks the legitimate question: When did it become our job to do the fact checking? Isn’t that their job? He lays bare the “publish first, investigate later” practice of blogging that shapes today’s news. Trust Me, I’m Lying is a book in two parts. First, Holiday describes the many-armed blogging system, or what he calls “the monster.” He gives a mea culpa version of his own dubious past in media manipulation. Emails from fake names, leaked documents, planted comments, fake scandals—he lays it out in eye-widening detail. He describes how blogging works, the economics of it, and how easily manipulated it is, because of how it works and the economics of it. Bloggers “lie, distort and attack” to get the most clicks and page-views, and more money. They “speculate, rush, exaggerate, distort and mislead” for page-views and clicks. They don’t confirm sources, so anyone can send them any rumour and they will pass it on unchecked, for page-views and clicks. The second part of the book delves into the effect this is having on our society. Have you noticed a high level of “snark” on line? Yep. Snark generates page views and clicks, even as the cruel comments leave reputations and careers smouldering in the aftermath. Corrections, if they happen at all, are posted to generate—you guessed it—more page-views and clicks. Corrections only make things worse. They “pass along rumours as fact and rehash post from other blogs without checking them. It’s impossible to fight back against that. The Internet is the problem here, not the solution,” he writes. Here’s some of his advice from “How to Read a Blog”: •"When you see ‘Sources tell us . . .’ know that these sources are not vetted, they are rarely corroborated, and they are desperate for attention. •"When you see ‘Updated’ on a story or article know that no one actually bothered to rework the story in light of the new facts—they just copied and pasted some s**t at the bottom of the article.” •"When you see ‘We’re hearing reports’ know that reports could mean anything from random mentions on Twitter to message board posts, or worse.” You get the idea. We can’t take the internet out of the hands of bloggers; it’s too big and too wide for that. What we can do is change our awareness level and build up our cynicism muscles, so we don’t believe rumours so quickly, and we won’t add that one extra click or link to an unsubstantiated rumour. We need to change our habits.
Date published: 2013-03-07