Trust, Social Relations and Engagement: Understanding Customer Behaviour on the Web by D. PaduaTrust, Social Relations and Engagement: Understanding Customer Behaviour on the Web by D. Padua

Trust, Social Relations and Engagement: Understanding Customer Behaviour on the Web

byD. Padua

Hardcover | July 31, 2012

Pricing and Purchase Info

$101.97 online 
$143.00 list price save 28%
Earn 510 plum® points
Quantity:

In stock online

Ships free on orders over $25

Not available in stores

about

Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies. A specific indication on how to build and measure value out of these strategies is offered by the innovative 'Value for Engagement Model'.

DONATELLA PADUA Adjunct Professor of Sociology and of Methods of Analysis of the Complex Society, at the University for Foreigners of Perugia, Italy. She is also Researcher in Sociology and Scientific Director of Intelligent Positioning Research Centre, UK. She has a Degree in Business Administration from the University 'La Sapienza' ...
Loading
Title:Trust, Social Relations and Engagement: Understanding Customer Behaviour on the WebFormat:HardcoverDimensions:264 pages, 8.5 × 5.51 × 0.04 inPublished:July 31, 2012Publisher:Palgrave Macmillan UKLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230391249

ISBN - 13:9780230391246

Reviews

Table of Contents

List of TablesList of FiguresForeword AcknowledgementsIntroductionPART I: THE INTERNET AGE Society in the Internet Age Forms of Aggregation on the Web: Social Networks and CommunitiesNew Models of Social Intelligence The Internet Organizational RealmPART II: TRUST AND ENGAGEMENT Digital Society and Trust Value for EngagementValue Creation on the Web: a Vision PART III: HOW TO GENERATE ENGAGEMENT VIA BUILDING TRUST The Value for Engagement Model Value for Engagement Mapping: a Case StudyConclusion