Trust, Social Relations and Engagement: Understanding Customer Behaviour on the Web

Hardcover | September 4, 2012

byDonatella Padua

not yet rated|write a review

Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies. A specific indication on how to build and measure value out of these strategies is offered by the innovative 'Value for Engagement Model'.

Pricing and Purchase Info

$143.00

In stock online
Ships free on orders over $25

From the Publisher

Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies. A specific indication on how to build and measure value out of these strategies is offered by the innovative 'Value for Engagement Model'.

DONATELLA PADUA Adjunct Professor of Sociology and of Methods of Analysis of the Complex Society, at the University for Foreigners of Perugia, Italy. She is also Researcher in Sociology and Scientific Director of Intelligent Positioning Research Centre, UK. She has a Degree in Business Administration from the University 'La Sapienza' ...

other books by Donatella Padua

Format:HardcoverDimensions:264 pages, 8.87 × 5.71 × 0.86 inPublished:September 4, 2012Publisher:Palgrave MacmillanLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230391249

ISBN - 13:9780230391246

Customer Reviews of Trust, Social Relations and Engagement: Understanding Customer Behaviour on the Web

Reviews

Extra Content

Table of Contents

List of TablesList of FiguresForeword AcknowledgementsIntroductionPART I: THE INTERNET AGE Society in the Internet Age Forms of Aggregation on the Web: Social Networks and CommunitiesNew Models of Social Intelligence The Internet Organizational RealmPART II: TRUST AND ENGAGEMENT Digital Society and Trust Value for EngagementValue Creation on the Web: a Vision PART III: HOW TO GENERATE ENGAGEMENT VIA BUILDING TRUST The Value for Engagement Model Value for Engagement Mapping: a Case StudyConclusion