Trust, Social Relations and Engagement: Understanding Customer Behaviour on the Web by D. PaduaTrust, Social Relations and Engagement: Understanding Customer Behaviour on the Web by D. Padua

Trust, Social Relations and Engagement: Understanding Customer Behaviour on the Web

byD. Padua

Hardcover | July 31, 2012

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Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies. A specific indication on how to build and measure value out of these strategies is offered by the innovative 'Value for Engagement Model'.
DONATELLA PADUA Adjunct Professor of Sociology and of Methods of Analysis of the Complex Society, at the University for Foreigners of Perugia, Italy. She is also Researcher in Sociology and Scientific Director of Intelligent Positioning Research Centre, UK. She has a Degree in Business Administration from the University 'La Sapienza' o...
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Title:Trust, Social Relations and Engagement: Understanding Customer Behaviour on the WebFormat:HardcoverDimensions:231 pages, 8.5 × 5.51 × 0.87 inPublished:July 31, 2012Publisher:Palgrave MacmillanLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230391249

ISBN - 13:9780230391246

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Table of Contents

List of Tables List of Figures Foreword Acknowledgements Introduction PART I: THE INTERNET AGE Society in the Internet Age Forms of Aggregation on the Web: Social Networks and Communities New Models of Social Intelligence The Internet Organizational Realm PART II: TRUST AND ENGAGEMENT Digital Society and Trust Value for Engagement Value Creation on the Web: a Vision PART III: HOW TO GENERATE ENGAGEMENT VIA BUILDING TRUST The Value for Engagement Model Value for Engagement Mapping: a Case Study Conclusion