Tsingtao Brewery Group by Judith Blaß

Tsingtao Brewery Group

byJudith Blaß

Kobo ebook | July 30, 2009

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Seminar paper from the year 2008 in the subject Business economics - Miscellaneous, grade: 2,3, Furtwangen University; Villingen-Schwenningen, language: English, abstract: China has a rapid economic growth and a huge market. Therefore it is very interesting to take a look at one of Chinas big players. For this term-paper, I chose the Tsingtao Brewery Group. Its sponsoring of the Olympic Games will draw world-wide attention to it. In this term-paper, I would like to give an insight in Chinas largest brewery, explain its history, the products and its strategy in the domestic and international market. The Chinese beer market is the most attractive world-wide, that's why it is worth knowing how the market is set up and how it might develop in the future.

Details & Specs

Title:Tsingtao Brewery GroupFormat:Kobo ebookPublished:July 30, 2009Publisher:GRIN PublishingLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:3640387899

ISBN - 13:9783640387892

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