Twentieth Century Design by Jonathan M. WoodhamTwentieth Century Design by Jonathan M. Woodham

Twentieth Century Design

byJonathan M. Woodham

Paperback | April 1, 1997

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The most famous designs of the twentieth century are not those in museums, but in the marketplace. The Coca-Cola bottle and the McDonald's logo are known all over the world, and designs like the modernistic `Frankfurt Kitchen' of 1926, or the 1954 streamlined and tail-finned Oldsmobile, or`Blow', the inflatable chair ubiquitous in the late sixties, tell us more about our culture than a narrowly-defined canon of classics. Drawing on the most up-to-date scholarship (not only in design history but also in social anthropology and women's history), Jonathan Woodham takes a fresh look at the wider issues of design and industrial culture throughout Europe, Scandinavia, North America, and the Far East. He explores themessuch as national identity, the `Americanisation' of ideology and business methods, the rise of the multi-nationals, Pop and Postmodernism, and contemporary ideas of nostalgia and heritage, and sets the proliferation of everyday design against the writing of critics as different as Nikolaus Pevsner,the champion of Modernism, and Vance Packard, author of The Hidden Persuaders. In the history which emerges design is clearly seen for what it is: the powerful and complex expression of aesthetic, social, economic, political, and technological forces.
Jonathan M. Woodham is Director of the Design History Research Centre, University of Brighton, and Review Editor of Journal of Design History. His publications Twentieth-Century Ornament: Decoration from 1900 to the Present (Studio Vista, 1990).
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Title:Twentieth Century DesignFormat:PaperbackDimensions:288 pages, 9.37 × 6.57 × 0.67 inPublished:April 1, 1997Publisher:Oxford University Press

The following ISBNs are associated with this title:

ISBN - 10:0192842048

ISBN - 13:9780192842046

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Reviews

From Our Editors

The most famous designs of the twentieth century are not those in museums, but in the marketplace. The Coca-Cola bottle and the McDonald's logo are known all over the world, and designs such as the modernist 'Frankfurt Kitchen' of 1924, the 1954 streamlined and tail-finned Oldsmobile, or 'Blow', the inflatable chair ubiquitous in the late 1960s, tell us more about our culture than a narrowly-defined canon of classics. Drawing on the most up-to-date scholarship (not only in design history but also in social anthropology and women's history), Jonathan M. Woodham takes a fresh look at the wider issues of design and industrial culture throughout Europe, Scandinavia, North America, and the Far East. He explores themes such as national identity, the 'Americanization' of ideology and business methods, the rise of the multi-nationals, Pop and Postmodernism, and contemporary ideas of nostalgia and heritage. In the history which emerges design is clearly seen for what it is: the powerful and complex expression of aesthetic, social, economic, political, and technological forces

Editorial Reviews

...a valuable contribution to the field of design studies, and it deserves careful attention. Woodham is one of many intelligent writers in the new wave of British design history. His book...is likely to become a benchmark for measuring the aspirations and accomplishments of the movement.His book is a reasonable and valuable exploration of design history that is not easily falsified. - Richard Buchanan. Journal of Design History. Vol 11 1998.