Twitter Power 3.0: How to Dominate Your Market One Tweet at a Time

byJoel Comm, Dave TaylorForeword byGuy Kawasaki

Paperback | March 9, 2015

Twitter Power 3.0: How to Dominate Your Market One Tweet at a Time by Joel Comm
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about

Tweet your company to the top of the market with a tailored approach to Twitter

Twitter Power 3.0 is the newly updated guide that shows smart businesses and entrepreneurs how to use Twitter to their advantage. This book is the best business leader's guide to Twitter, with the most up to date information on trends in social media, branding, and competitive research. Readers will learn that viral content doesn't happen by accident, why videos and photos are crucial to engagement, and how to measure the success of a Twitter strategy using specific and accurate metrics. This new edition contains brand new case studies, user profiles, features, and images, helping readers create a stronger overall Twitter strategy whether they're already engaged or just wondering if Twitter's important for their business future. Tip: it most definitely is important!

Twitter has grown up. It's now a public company, worth over $30 billion, and it means business. Twitter has changed over time, but remains a crucial tool for business branding and a key place to engage with customers and build long-term client relationships. This book demonstrates how Twitter can play an important role in business growth, 140 characters at a time.

  • Understand how Twitter differs from other social media platforms
  • Build a savvy Twitter strategy as part of a broader social media plan
  • Create viral content that effortlessly spreads your message and gains you huge numbers of followers
  • Learn which metrics matter, and how to measure and track them

Firms need to understand how Twitter is a vital element in any social media marketing, and craft strategies specific to each. Twitter Power 3.0 is the complete guide to Twitter for business, with the latest information, proven techniques, and expert advice.

JOEL COMM is the New York Times bestselling author of The AdSense Code and nine other books. As a leading New Media Marketing Strategist and keynote peaker, Joel has consulted, partnered with, or trained companies including Microsoft, IBM, Starz Entertainment, Hubspot and others. A serial entrepreneur on the web since 1995, Joel has so...
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Title:Twitter Power 3.0: How to Dominate Your Market One Tweet at a TimeFormat:PaperbackProduct dimensions:214 pages, 8.5 X 5.4 X 0.79 inShipping dimensions:214 pages, 8.5 X 5.4 X 0.79 inPublished:March 9, 2015Publisher:WileyLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1119021812

ISBN - 13:9781119021810

Appropriate for ages: All ages

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