Uberland: How Algorithms Are Rewriting the Rules of Work by Alex RosenblatUberland: How Algorithms Are Rewriting the Rules of Work by Alex Rosenblat

Uberland: How Algorithms Are Rewriting the Rules of Work

byAlex Rosenblat

Hardcover | October 23, 2018

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Silicon Valley technology is transforming the way we work, and Uber is leading the charge. An American startup that promised to deliver entrepreneurship for the masses through its technology, Uber instead built a new template for employment using algorithms and Internet platforms. Upending our understanding of work in the digital age,Uberlandpaints a future where any of us might be managed by a faceless boss.

The neutral language of technology masks the powerful influence algorithms have across the New Economy.Uberlandchronicles the stories of drivers in more than twenty-five cities in the United States and Canada over four years, shedding light on their working conditions and providing a window into how they feel behind the wheel. The book also explores Uber's outsized influence around the world: the billion-dollar company is now influencing everything from debates about sexual harassment and transportation regulations to racial equality campaigns and labor rights initiatives.

Based on award-winning technology ethnographer Alex Rosenblat's firsthand experience of riding over 5,000 miles with Uber drivers, daily visits to online forums, and face-to-face discussions with senior Uber employees,Uberlandgoes beyond the headlines to reveal the complicated politics of popular technologies that are manipulating both workers and consumers.

Alex Rosenblatis a technology ethnographer. A researcher at the Data & Society Research Institute, she holds an MA in sociology from Queen's University and a BA in history from McGill University. Rosenblat's writing has appeared in media outlets such as theNew York Times,Harvard Business Review, theAtlantic, Slate, andFast Company. Her...
Title:Uberland: How Algorithms Are Rewriting the Rules of WorkFormat:HardcoverDimensions:296 pages, 9 × 6 × 0.98 inPublished:October 23, 2018Publisher:University of California PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0520298578

ISBN - 13:9780520298576


Table of Contents

Preface - Using an App to Go to Work: Uber as a Symbol of the New Economy

Riding in Cars with “Entrepreneurs
How I Became an Uber Sleuth
Meet the Drivers
My Relationship with Uber
Let's Take A Ride

Chapter I - Workers as Digital Pawns: How Uber Uses the Sharing Economy to Exploit Everyone

The Great Recession and the Sharing Economy
The Myth of Sharing
The Myth of Technological Exceptionalism
The Myth of Glamorized Millennial Labor
Uber Does Work
The Reality of Driver Experience

Chapter II - Motivations to Drive: How Uber Creates Jobs for Many at the Expense of a Few

The Diverse Motivations of Full-Time & Part-Time Drivers
Hobbyist Workers
Part-Time Drivers
Case Study: Driving Full-Time in New York City
Case Study: Driving Illegally in Montréal
Divided & Conquered: How Uber Wins

Chapter III - Grandiose Promises: How Uber Proposes Entrepreneurship to the Masses

The Allure of Entrepreneurship
The Legend of Silicon Valley
Halfway to the “Entrepreneurial Life
How Uber Undermines Its Own Entrepreneurial Claims
The Illusion of Driver Autonomy
How Uber Keeps Its “Entrepreneurs In Line

Chapter IV - The Shady Middleman: How Uber Plays Broker to Line Its Pockets

How Platform Companies Play You Using Your Data
The Myth of the Neutral Platform
When the Algorithmic Boss Deceives: Wage Theft, Price Gouging, and Unpaid Labor
How Uber Pockets More from Passenger Wait Times
How Uber Pockets More from Up-Front Pricing
Rumors: Does Uber Pocket Missing Tips?
Don't Chase the Surge: How Algorithmic Managers Mislead

Chapter V - Behind the Curtain: How Uber Rules Drivers with Algorithms

Who's Watching You at Work?
How Uber Treats Drivers Like Consumers
Controlled Through the Rating System
Treating Labor as Consumption: How Uber Justifies Its Management Practices When the Platform Has Your Data

Chapter VI - In the Big Leagues: How Uber Plays Ball

Gratitude Logic: Move Fast, Break Things, Cite Technology Contributions Later
Uber's Doublespeak: Job Creation without Worker Rights
How Uber Plays Stakeholders Off Each Other
Not Everyone Plays to Uber's Tune
When Uber's House of Cards Begins to Collapse

Conclusion - The New Age of Uber: How Technology Consumption Rewrote the Rules of Work

How Drivers Roll in a New World of Work
How Uber Changed Us All

Appendix - Methodology: How I Studied Uber

Appendix - Ridehailing Beyond Uber: Meet Lyft, the Younger Twin