Understanding American Business Jargon: A Dictionary by W. Davis FolsomUnderstanding American Business Jargon: A Dictionary by W. Davis Folsom

Understanding American Business Jargon: A Dictionary

byW. Davis Folsom

Hardcover | September 30, 2005

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Business and culture are inextricably linked, each reflecting and reinforcing trends in the other. In Understanding American Business Jargon, W. Davis Folsom captures the essence of both by focusing on the terms and phrases that make up our business vocabulary. From "AAA" to "Zombie Bonds," Folsom takes us on a tour of over 2500 concepts that cover the spectrum of business-speak. In this fully revised, updated, and expanded edition, Folsom captures the spirit of business in the new millennium, with such colorful terms as "adhocracy," "Dilbert principle," "hyperlink," "traction," and "viral marketing." Each term is succinctly defined and described in context, and many are illustrated with quotations from the popular press. Including slang, acronyms, a bibliography, an introduction that discusses recent trends in business language, and cross-referenced throughout, Understanding American Business Jargon is not only a handy reference for any businessperson, student, or researcher, but an entertaining glimpse into our constantly evolving business culture.
Title:Understanding American Business Jargon: A DictionaryFormat:HardcoverDimensions:364 pages, 9.54 × 6.28 × 1.27 inPublished:September 30, 2005Publisher:Greenwood PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0313334501

ISBN - 13:9780313334504


Editorial Reviews

"Like communication in most fields of study, business communication contains terms and expressions that may not have obvious meanings to the uninitiated. If one does not know the jargon, one misses the meaning of what is said. In this second edition, Folsom continues his endeavor to "assist business people and students with the confusing and continually changing realm of American Business English..,."The entries are generally clear and concise. Instead of just using the term in a sentence, many entries include an example of how the term or phrase was used in a journal or newspaper article. This gives a "real world" flavor to the dictionary. The book includes a list of the acronyms that the reader encounters in the dictionary. The bibliography lists several business jargon dictionaries and Web sites. There is even a Web page (http: //www.islc.net/~folsom/language) with sample material from the book. Recommended. Lower- and upper-division undergraduates; general readers."-Choice