Understanding and Profiting from Intellectual Property: Strategies across Borders by D. Yang

Understanding and Profiting from Intellectual Property: Strategies across Borders

byD. Yang

Hardcover | December 4, 2012

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This revised edition offers a guide on how to profit from intellectual property (IP), particularly in a global business context. It presents the fundamentals, environments, management and strategies of IP with supporting cases and statistics. This volume enables practitioners to devise a plan based on logically adopted strategic and managerial approaches to handle IP across borders and evaluate it in an extensive manner, bearing in mind creation, protection and dissemination. It will also enable IP analysts to assess cross-border IP activities, particularly between the US and China, and will provide other readers, such as educators and students, with a critical understanding of relevant IP theories and practices.

About The Author

DELI YANG is currently Richard Burr and Donald Clark Professor of International Business (IB) at Trinity University, San Antonio, Texas, US. She has a BSc. in Economics, an MBA, and MSc. in IB, and a Ph.D. of Management Science in International Management of Intellectual Property (IP). Before embarking on her academic career, she also...
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Details & Specs

Title:Understanding and Profiting from Intellectual Property: Strategies across BordersFormat:HardcoverDimensions:344 pages, 8.5 × 5.51 × 0.04 inPublished:December 4, 2012Publisher:Palgrave Macmillan UKLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230300545

ISBN - 13:9780230300545

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Extra Content

Table of Contents

List of Tables
List of Figures
List of Photos
List of Opener and Closer Cases
List of Intellectual Property Facts
List of Abbreviations and Acronyms
Preface and Acknowledgements, Second Edition
Understanding and Benefiting from Intellectual
Property across Borders: A Beginning
PART I: INTELLECTUAL PROPERTY FUNDAMENTALS
Intellectual Property Theories
Intellectual Property Systems
PART II: INTELLECTUAL PROPERTY ENVIRONMENTS
The Impacts of Intellectual Property on
Political Economy
The Effects of Political Economy on
Intellectual Property
Culture and Intellectual Property
PART III: INTELLECTUAL PROPERTY MANAGEMENT
Managing Intellectual Property Assets
Valuing Intellectual Property
PART IV: INTELLECTUAL PROPERTY STRATEGIES
Commercializing Intellectual Property Internationally
Licensing and Contracting Intellectual Property
Internationally
Global Piracy and Strategic Responses
Understanding and Benefiting from Intellectual
Property across Borders: New Beginnings
Index

Editorial Reviews

"The author has undertaken a formidable task with serious scholarship... and analytical intent.... has enlivened what could have been a dry, specialists-only book by including diagrams, statistics, and illuminating case studies.... This is a well-researched and thought-provoking read for both the academic and business communities." -World Intellectual Property Organization