Understanding and Profiting from Intellectual Property: Strategies across Borders by D. YangUnderstanding and Profiting from Intellectual Property: Strategies across Borders by D. Yang

Understanding and Profiting from Intellectual Property: Strategies across Borders

byD. Yang

Hardcover | December 4, 2012

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A new look at the strategic and managerial issues surrounding intellectual property (IP) and international commercialization in the international market. An updated version which provides practitioners and analysts with guidelines and an action framework on how to benefit from IP.
DELI YANG is currently Richard Burr and Donald Clark Professor of International Business (IB) at Trinity University, San Antonio, Texas, USA. She has a BSc in Economics, an MBA, and MSc in IB, and a PhD of Management Science in International Management of Intellectual Property (IP). Before embarking on her academic career, she also had...
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Title:Understanding and Profiting from Intellectual Property: Strategies across BordersFormat:HardcoverDimensions:313 pages, 8.5 × 5.51 × 1.11 inPublished:December 4, 2012Publisher:Palgrave MacmillanLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230300545

ISBN - 13:9780230300545

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Table of Contents

List of Tables List of Figures List of Photos List of Opener and Closer Cases List of Intellectual Property Facts List of Abbreviations and Acronyms Preface and Acknowledgements, Second Edition Understanding and Benefiting from Intellectual Property across Borders: A Beginning PART I: INTELLECTUAL PROPERTY FUNDAMENTALS Intellectual Property Theories Intellectual Property Systems PART II: INTELLECTUAL PROPERTY ENVIRONMENTS The Impacts of Intellectual Property on Political Economy The Effects of Political Economy on Intellectual Property Culture and Intellectual Property PART III: INTELLECTUAL PROPERTY MANAGEMENT Managing Intellectual Property Assets Valuing Intellectual Property PART IV: INTELLECTUAL PROPERTY STRATEGIES Commercializing Intellectual Property Internationally Licensing and Contracting Intellectual Property Internationally Global Piracy and Strategic Responses Understanding and Benefiting from Intellectual Property across Borders: New Beginnings Index

Editorial Reviews

'The author has undertaken a formidable task with serious scholarship...and analytical intent...has enlivened what could have been a dry, specialists-only book by including diagrams, statistics, and illuminating case studies...This is a well-researched and thought-provoking read for both the academic and business communities.' -World Intellectual Property Organization