Understanding Business In The Global Economy: A Multi-level Relationship Approach

Paperback | November 15, 2016

byJonathan Swift

not yet rated|write a review
Focussing on the way in which relationships at various levels underpin international business activities this book presents a contemporary and realistic analysis of International Business in action. The concept of change permeates the text, highlighting the dynamic and often turbulant nature of international business and management.

Pricing and Purchase Info

$84.00

Ships within 1-2 weeks
Ships free on orders over $25

From the Publisher

Focussing on the way in which relationships at various levels underpin international business activities this book presents a contemporary and realistic analysis of International Business in action. The concept of change permeates the text, highlighting the dynamic and often turbulant nature of international business and management.

Jonathan Swift is a Senior Lecturer in International Business and Marketing at Salford Business School, University of Salford, UK.

other books by Jonathan Swift

Classic Starts?: Gulliver's Travels
Classic Starts?: Gulliver's Travels

Hardcover|Mar 28 2006

$8.50

Gulliver's Travels
Gulliver's Travels

Paperback|May 25 2010

$5.98 online$5.99list price
Gulliver's Travels: Voyage To Lilliput
Gulliver's Travels: Voyage To Lilliput

Paperback|Aug 15 2017

$10.68 online$12.00list price(save 11%)
see all books by Jonathan Swift
Format:PaperbackDimensions:424 pages, 9.36 × 6.28 × 0.85 inPublished:November 15, 2016Publisher:Palgrave MacmillanLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230241573

ISBN - 13:9780230241572

Customer Reviews of Understanding Business In The Global Economy: A Multi-level Relationship Approach

Reviews

Extra Content

Table of Contents

Introduction

PART I: THE BACKGROUND TO INTERNATIONAL BUSINESS

Chapter 1: Why Nations Trade
Chapter 2: The Development of International Trade

PART II: RELATIONSHIPS AT THE NATIONAL LEVEL

Chapter 3: Bilateral and Multilateral Relations
Chapter 4: International Trade Law
Chapter 5: International Banking & Finance

PART III: RELATIONSHIPS AT THE CORPORATE LEVEL

Chapter 6: The Internationalisation of Business
Chapter 7: Business-to-Business Relationships
Chapter 8: Corporate Communications

PART IV: RELATIONSHIPS AT THE INDIVIDUAL LEVEL

Chapter 9: Personal Communications
Chapter 10: Managing People in the International Environment

Conclusion: The Future of Business Relationships?