Understanding Business In The Global Economy: A Multi-level Relationship Approach by Jonathan SwiftUnderstanding Business In The Global Economy: A Multi-level Relationship Approach by Jonathan Swift

Understanding Business In The Global Economy: A Multi-level Relationship Approach

byJonathan Swift

Paperback | November 15, 2016

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Focussing on the way in which relationships at various levels underpin international business activities this book presents a contemporary and realistic analysis of International Business in action. The concept of change permeates the text, highlighting the dynamic and often turbulant nature of international business and management.
Jonathan Swift is a Senior Lecturer in International Business and Marketing at Salford Business School, University of Salford, UK.
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Title:Understanding Business In The Global Economy: A Multi-level Relationship ApproachFormat:PaperbackDimensions:424 pages, 9.69 × 7.44 × 0.04 inPublished:November 15, 2016Publisher:Macmillan Education UKLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230241573

ISBN - 13:9780230241572

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Table of Contents

Introduction

PART I: THE BACKGROUND TO INTERNATIONAL BUSINESS

Chapter 1: Why Nations Trade
Chapter 2: The Development of International Trade

PART II: RELATIONSHIPS AT THE NATIONAL LEVEL

Chapter 3: Bilateral and Multilateral Relations
Chapter 4: International Trade Law
Chapter 5: International Banking & Finance

PART III: RELATIONSHIPS AT THE CORPORATE LEVEL

Chapter 6: The Internationalisation of Business
Chapter 7: Business-to-Business Relationships
Chapter 8: Corporate Communications

PART IV: RELATIONSHIPS AT THE INDIVIDUAL LEVEL

Chapter 9: Personal Communications
Chapter 10: Managing People in the International Environment

Conclusion: The Future of Business Relationships?