Understanding Communication Theory: A Beginner's Guide by Stephen M. CroucherUnderstanding Communication Theory: A Beginner's Guide by Stephen M. Croucher

Understanding Communication Theory: A Beginner's Guide

byStephen M. CroucherEditorStephen M. Croucher

Paperback | August 25, 2015

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This book offers students a comprehensive, theoretical, and practical guide to communication theory. Croucher defines the various perspectives on communication theory'the social scientific, interpretive, and critical approaches'and then takes on the theories themselves, with topics including interpersonal communication, organizational communication, intercultural communication, persuasion, critical and rhetorical theory and other key concepts. Each theory chapter includes a sample undergraduate-written paper that applies the described theory, along with edits and commentary by Croucher, giving students an insider's glimpse of the way communication theory can be written about and applied in the classroom and in real life. Featuring exercises, case studies and keywords that illustrate and fully explain the various communication theories,Understanding Communication Theorygives students all the tools they need to understand and apply prominent communication theories.

Stephen M. Croucheris Professor at Massey University, New Zealand. He is co-author ofUnderstanding Communication Research Methods.
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Title:Understanding Communication Theory: A Beginner's GuideFormat:PaperbackDimensions:288 pages, 10 × 7 × 1 inPublished:August 25, 2015Publisher:Taylor and FrancisLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0415748046

ISBN - 13:9780415748049

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Table of Contents

1. Introduction to Communication Theory 2. The Social Scientific Approach to Theory 3. The Interpretive Approach to Theory 4. The Critical Approach to Theory 5. Interpersonal Communication 6. Organizational Communication 7. Intercultural CommunicationStephen M. Croucher, Diyako Rahmani, and M'dine Sommier8. Small Group Communication 9. Health Communication 10. Mass Communication 11. Persuasion 12. Rhetorical TheoryJansen B. Warner and Daniel Cronn-Mills13. Critical Cultural TheoryJames P. Dimock and Kirsti K. Cole

Editorial Reviews

"Understanding Communication Theory is an invaluable resource for undergraduate instruction. An organized, rigorous, and accessible communication text, it is an excellent blend of conceptual and pragmatic discussion. It will enhance the learning space for both student and instructor." ¿Devika Chawla, Ohio University "This book is a valuable guide for beginning students of communication theory. It provides real-life illustrations and applications that students from different cultures can relate to." ¿Carmencita Del Villar, University of the Philippines