Understanding Companies and Markets: A Strategic Approach by Bryan LowesUnderstanding Companies and Markets: A Strategic Approach by Bryan Lowes

Understanding Companies and Markets: A Strategic Approach

byBryan Lowes, Christopher Pass, Stuart Sanderson

Paperback | September 20, 1994

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This path-breaking new textbook brings together the two key areas of business policy and industrial economics to provide students with a powerful new framework for understanding the factors which influence a firm's choice of strategy and the market consequences of these strategic choices.
An ideal text for students of business strategy and industrial economics. A lecturer's manual is available free of charge to adopters.
Bryan Lowes is Lecturer in Managerial Economics, Christopher L. Pass is Lecturer in Management Economics and Stuart M. Sanderson is Senior Lecturer in Business Policy all at the Management Centre, University of Bradford, UK.
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Title:Understanding Companies and Markets: A Strategic ApproachFormat:PaperbackDimensions:320 pages, 9.7 × 6.86 × 0.97 inPublished:September 20, 1994Publisher:Wiley

The following ISBNs are associated with this title:

ISBN - 10:0631190996

ISBN - 13:9780631190998

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Table of Contents

Introduction. 1. Business Strategy: An Overview. 2. Industrial Economics: An Overview. 3. Company Objectives. 4. Company Management and Organisation. 5. Horizontal Expansion. 6. Vertical Expansion. 7. Conglomerate Expansion. 8. A Framework for Analyzing Markets and Competitiveness. 9. Costs. 10. Prices. 11. Product Differentiation. 12. Market Entry and Exit. 13. Multinational Companies. 14. Market Performance and Public Policy. Index.