Understanding Global Cultures: Metaphorical Journeys Through 34 Nations, Clusters of Nations, Continents, and Diversity

Kobo ebook | February 16, 2015

Understanding Global Cultures: Metaphorical Journeys Through 34 Nations, Clusters of Nations, Continents, and Diversity
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In the fully updated Sixth Edition of Understanding Global Cultures: Metaphorical Journeys Through 34 Nations, Clusters of Nations, Continents, and Diversi****ty, authors Martin J. Gannon and Rajnandini Pillai present the cultural metaphor as a method for understanding the cultural mindsets of individual nations, clusters of nations, continents, and diversity in each nation. A cultural metaphor is any activity, phenomenon, or institution that members of a given culture consider important and with which they identify emotionally and/or cognitively, such as the Japanese garden and American football. This cultural metaphoric approach identifies three to eight unique or distinctive features of each cultural metaphor and then discusses 34 national cultures in terms of these features. The book demonstrates how metaphors are guidelines to help outsiders quickly understand what members of a culture consider important.

Title:Understanding Global Cultures: Metaphorical Journeys Through 34 Nations, Clusters of Nations, Conti...Format:Kobo ebookPublished:February 16, 2015Publisher:SAGE PublicationsLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1483340058

ISBN - 13:9781483340050

Appropriate for ages: All ages

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