Understanding Global Cultures: Metaphorical Journeys Through 34 Nations, Clusters Of Nations, Continents, And Diversity

March 19, 2015|
Understanding Global Cultures: Metaphorical Journeys Through 34 Nations, Clusters Of Nations, Continents, And Diversity by Martin J. Gannon
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In the fully updated Sixth Edition of Understanding Global Cultures: Metaphorical Journeys Through 34 Nations, Clusters of Nations, Continents, and Diversity, authors Martin J. Gannon and Rajnandini Pillai present the cultural metaphor as a method for understanding the cultural mindsets of individual nations, clusters of nations, continents, and diversity in each nation. A cultural metaphor is any activity, phenomenon, or institution that members of a given culture consider important and with which they identify emotionally and/or cognitively, such as the Japanese garden and American football. This cultural metaphoric approach identifies three to eight unique or distinctive features of each cultural metaphor and then discusses 34 national cultures in terms of these features. The book demonstrates how metaphors are guidelines to help outsiders quickly understand what members of a culture consider important.
Martin J. Gannon (Ph.D, Columbia University) is Professor of International Management and Strategy, College of Business Administration, California State University San Marcos. He is also Professor Emeritus, Smith School of Business, University of Maryland at College Park. At Maryland he held several administrative positions, including ...
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Title:Understanding Global Cultures: Metaphorical Journeys Through 34 Nations, Clusters Of Nations, Conti...Format:PaperbackProduct dimensions:10 X 7 X 1 inShipping dimensions:10 X 7 X 1 inPublished:March 19, 2015Publisher:Sage PublicationsLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1483340074

ISBN - 13:9781483340074

Appropriate for ages: All ages

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