Understanding Media Convergence

Paperback | December 7, 2008

EditorAugie Grant, Jeffrey Wilkinson

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On our contemporary media landscape, the potential of the written word is limitless. Repurposing print journalism for the Internet and beyond, convergent journalism invigorates and transforms how we create and experience media. A vital new resource in our digital age, Understanding MediaConvergence outlines and investigates the broad theoretical and conceptual issues surrounding this emergent subject.Bringing together incisive work by some of the leaders in the field - including Janet Kolodzy, Bob Papper, Kenneth Killebrew, and Charles Bierbauer - editors August E. Grant and Jeffrey S. Wilkinson have selected readings that introduce students to this provocative subject and provide a strongframework for inquiry. These essays expand and underscore the practical techniques put forth in Grant and Wilkinson's textbook (along with Douglas Fisher of the University of South Carolina), Principles of Convergent Journalism (9780195339246), and the contributors offer a fascinating look at thecontroversies, constraints, and possibilities of media convergence. Essential for advanced journalism students, scholars, and professional journalists, Understanding Media Convergence sheds light on the future of the media - and the transformations that will affect us all.

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On our contemporary media landscape, the potential of the written word is limitless. Repurposing print journalism for the Internet and beyond, convergent journalism invigorates and transforms how we create and experience media. A vital new resource in our digital age, Understanding MediaConvergence outlines and investigates the broad t...

August E. Grant is Associate Professor in the School of Journalism and Mass Communications at the University of South Carolina and editor of Communication Technology Update. Jeffrey S. Wilkinson is Professor and Coordinator of the International Journalism Programme at United International College (Zhuhai, China), founded jointly by Be...
Format:PaperbackDimensions:448 pages, 9.25 × 7.5 × 0.68 inPublished:December 7, 2008Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0195327772

ISBN - 13:9780195327779

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Table of Contents

1. August E. Grant: Introduction: The Digital Revolution and Technological Convergence2. Camille Kraeplin and Connie Criado: Organizational Convergence: The State of the Field3. Janet Kolodzy: Convergent Journalism4. Bob Papper, Michael Holmes, and Mark Popovich: Middletown Media Studies II: Observing Consumer Interactions with Media5. Jeffrey Wilkinson, Steven McClung, and Varsha Sherring: The Converged Audience: Receiver-Senders and Content Creators6. Van Kornegay: Media Convergence and the Neo-Dark Age7. Jeffrey Wilkinson: Diffusion of Convergence8. Vincent Filak: Culture, Conflict, and Convergence: A Theoretical Discussion of Group-Based Identity and Bias Reduction in a Converged Newsroom9. Holly Fisher: Developing Media Managers for Convergence: A Study of Management Theory and Practice for Managers of Converged Newsrooms10. E. Jordan Storm and August E. Gran: A Feminist Approach to Convergence11. George Daniels: Theories of Audience Processes12. Michel Dupagne and Bruce Garrison: The Meaning and Influence of Convergence: A Qualitative Case Study of Newsroom Work at the Tampa News Center13. Tony DeMars: Convergence in Small Markets14. Bill Silcock and Susan Keit: Translating the Tower of Babel: Issues of Language and Culture in Converged Newsrooms15. Bryan Murley: Weblogs: Democratizing Media Production16. Kenneth Killebrew: Global Aspects of Convergence17. Tim Bajkiewicz: Sequences, Tracks, and Silos: Post-Secondary Convergence Journalism Education in the United States18. Charles Bierbauer: The Future of Media ConvergenceIndex

Editorial Reviews

"This is a very active area of study where a publication of this sort does not exist. Serious researchers need this book. It would also be of benefit to graduate students and advanced undergraduates. The strength of this book is how it pulls all the different aspects of convergence together inone place. The approach is logical and takes the reader through the various aspects of the literature. This text is the starting point for convergence research."--Richard Landesburg, Elon University