Understanding Media Industries by Timothy HavensUnderstanding Media Industries by Timothy Havens

Understanding Media Industries

byTimothy Havens, Amanda Lotz

Paperback | February 3, 2016

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This text examines the influence of media industry organization and practices on society; at the same time, it offers students pursuing both scholarly and professional careers related to the media industries a comprehensive overview of how the industries work, why they work as they do, andwhat the broader theoretical and practical implications of the media industries are.
Timothy Havens is a professor in the Department of Communication Studies and in the Program in African American Studies at the University of Iowa. Amanda D. Lotz is an associate professor of Communication Studies at the University of Michigan.
Title:Understanding Media IndustriesFormat:PaperbackDimensions:304 pages, 9.21 × 6.5 × 0.51 inPublished:February 3, 2016Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0190215321

ISBN - 13:9780190215323

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Table of Contents

1. Understanding Media Industries- Why Study Media Industries- Defining Media Industries- Media Industries in Society- All Media Matter in the Public SphereAgency and Ideology in Media Industries- Forces that Circumscribe Agency- Organizational Cultures- The Ideological Uncertainty of Media Content- Cultures of ProductionUnderstanding Media Industries in the 21st Century- Mass Customization and the Rise of Information Economy- Mass Production- Long Downturn- Mass Customization2. The Industrialization of Culture Framework and Key Economic ConceptsThe Industrialization of Culture Framework- Mandates- Conditions- PracticesHow Does this Framework Work?Key Economic Aspects of the Media Industries- Fundamentals of Media Commodities- Media Industry Response to Risk- Ownership and Conglomeration Strategies- Formatting3. Media Industry MandatesWhat Are Common Mandates- Commercial Media- Noncommercial Media- Public Mandate Media- Community, Alternative/DIY Mandate Media- Governmental Mandate MediaMandates in Action- Establishing the Mandate of U.S. BroadcastingLimits of Mandates4. Regulation of the Media IndustriesWhy is Broadcasting Different?Who Regulates?- International Regulations- Self-RegulationWhat is Regulated?- Content Regulations- Copyright- Structural and Operational Regulations- Ownership Regulations- Economic Regulations: Rate Control and Subsidies- Licenses and License Renewal- Monopoly and Anti-Trust RestrictionsOther Regulatory Conditions- Regulations Governing Distribution- An Emerging Area: Broadband Policy- Pro-Social Regulation- Technological Standards: The Case of the Digital Television Transition5. Economic Conditions in Media ProductionThe Creative and Cultural Implications of Cost Structures and Financing Mechanisms- The Costs of Making Media- Development Costs- Production Costs- Marketing and Distribution Costs- Overhead Costs- How Are the Costs of Creating Media Products Funded?- Independent Financing of a Single Good- Financing a Single Medium through Publisher FundingThe Economics of Audiences: Ways of Paying for Media Products- Characteristics of Advertiser-Supported Media- Characteristics of Media Not Supported by Advertising- Direct Pay- Subscription- Emerging Payment Models- Characteristics of Media with Dual Revenue StreamsEmerging Economic Strategies for Media Industries6. Technological Conditions of the Media IndustriesTheories of Technological Change- Circuit of Cultural ProductionTechnology and Other Conditions- Technology and Industry Structure- Technology and Prevalent Revenue ModelsTechnological Conditions and Media Industry PracticesIndustrial Restraints on Technological Innovation7. Creative Practices and Media WorkCreative Visions: Approaches to Making MediaCreative Roles Above and Below-the-LineIndustry Executives: Enabling and Limiting Creativity- Commercial Influences: Audience Research- Commercial Influences: Industry Norms, Organizational Cultures, and Circumscribed AgencyCreativity in an Era of Change8. Media Distribution and Aggregation PracticesDistinguishing Distribution and Aggregation PracticesDistribution and Aggregation Industry Roles- The Roles of Distributors- The Roles of AggregatorsDistribution and Aggregation Strategies- Windowing: A Changing Strategy of Media Distribution9. DigitizationUnderstanding DigitizationDigitization and Shifts in Production- Print- Audio- VideoDigitization and Shifts in Aggregation and Distribution- Digital Distribution in the Newspaper IndustryDigitization and Changes in Use- Choice- Fragmentation- ConvenienceComing Change10. Media GlobalizationThe History of Media Globalization and American DominanceDrivers of Media Globalization- Film- Television- Gaming- Music- Magazines- Newspapers- AdvertisingBarriers to Media Globalization- Cultural Barriers- Technological and Regulatory BarriersOvercoming Barriers to Globalization- Global Promotions and Buzz- International Co-Production- Dubbing and Subtitling- Localization- OutsourcingMedia Globalization in the Global SouthThe Commercial and Social Consequences of Media Globalization- Expanded Markets and Innovation- Cultural Imperialism vs. Hybridity- Connecting Dispersed Communities

Editorial Reviews

"Havens and Lotz have their fingers on the pulse of the media industry." --Vicki Mayer, Tulane University