Understanding Media: The Extensions of Man by Marshall McluhanUnderstanding Media: The Extensions of Man by Marshall Mcluhan

Understanding Media: The Extensions of Man

byMarshall McluhanIntroduction byLewis H. Lapham

Paperback | October 24, 1994

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Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate.

This reissue of Understanding Media marks the thirtieth anniversary (1964-1994) of Marshall McLuhan's classic expose on the state of the then emerging phenomenon of mass media. Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate.

There has been a notable resurgence of interest in McLuhan's work in the last few years, fueled by the recent and continuing conjunctions between the cable companies and the regional phone companies, the appearance of magazines such as WiRed, and the development of new media models and information ecologies, many of which were spawned from MIT's Media Lab. In effect, media now begs to be redefined. In a new introduction to this edition of Understanding Media, Harper's editor Lewis Lapham reevaluates McLuhan's work in the light of the technological as well as the political and social changes that have occurred in the last part of this century.

A poetry professor turned media theorist---or media guru, as some in the press called him at the time---Marshall McLuhan startled television watchers during the 1960's with the notion that the medium they were enthralled by was doing more than transmitting messages---it was the message: Its rapid-fire format, mixing programs and advert...
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Title:Understanding Media: The Extensions of ManFormat:PaperbackDimensions:389 pages, 9 × 6 × 1 inPublished:October 24, 1994Publisher:The MIT Press

The following ISBNs are associated with this title:

ISBN - 10:0262631598

ISBN - 13:9780262631594

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Reviews

Rated 5 out of 5 by from Great book too bad it's so expensive! I bought a used paperback for a buck and have read it three times
Date published: 2017-02-18

Editorial Reviews

...the most brilliant marketing mind of all belonged to Marshall McLuhan. Understanding Media is a timeless analysis of how language, speech and technology shape human behavior in the era of mass communication. The book is a cautionary tale for marketers today who hear the Web's siren call and ignore the power of the spoken word.

-Wall Street Journal