Understanding Media: The Extensions of Man

byMarshall McluhanIntroduction byLewis H. Lapham

October 24, 1994|
Understanding Media: The Extensions of Man by Marshall Mcluhan
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Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan''s theories continue to challenge our sensibilities and our assumptions about how and what we communicate.

This reissue of Understanding Media marks the thirtieth anniversary (1964-1994) of Marshall McLuhan''s classic expose on the state of the then emerging phenomenon of mass media. Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan''s theories continue to challenge our sensibilities and our assumptions about how and what we communicate.

There has been a notable resurgence of interest in McLuhan''s work in the last few years, fueled by the recent and continuing conjunctions between the cable companies and the regional phone companies, the appearance of magazines such as WiRed, and the development of new media models and information ecologies, many of which were spawned from MIT''s Media Lab. In effect, media now begs to be redefined. In a new introduction to this edition of Understanding Media, Harper''s editor Lewis Lapham reevaluates McLuhan''s work in the light of the technological as well as the political and social changes that have occurred in the last part of this century.

A poetry professor turned media theorist---or media guru, as some in the press called him at the time---Marshall McLuhan startled television watchers during the 1960's with the notion that the medium they were enthralled by was doing more than transmitting messages---it was the message: Its rapid-fire format, mixing programs and advert...
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Title:Understanding Media: The Extensions of ManFormat:PaperbackProduct dimensions:392 pages, 9.06 X 6 X 0.9 inShipping dimensions:392 pages, 9.06 X 6 X 0.9 inPublished:24 octobre 1994Publisher:MIT PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0262631598

ISBN - 13:9780262631594

Appropriate for ages: All ages

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