Understanding Popular Culture by John FiskeUnderstanding Popular Culture by John Fiske

Understanding Popular Culture

byJohn FiskeEditorJohn Fiske

Paperback | November 10, 2010

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This revised edition of a now classic text includes a new introduction by Henry Jenkins, explaining ¿Why Fiske Still Matters¿ for today¿s students, followed by a discussion between former Fiske students Kevin Glynn, Jonathan Gray, and Pamela Wilson on the theme of ¿Reading Fiske and Understanding the Popular¿. Both underline the continuing relevance of this foundational text in the study of popular culture.

What is popular culture? How does it differ from mass culture? And what do popular "texts" reveal about class, race, and gender dynamics in a society? John Fiske answers these and a host of other questions in Understanding Popular Culture.

When it was first written, Understanding Popular Culture took a groundbreaking approach to studying such cultural artifacts as jeans, shopping malls, tabloid newspapers, and TV game shows, which remains relevant today. Fiske differentiates between mass culture ¿ the cultural "products" put out by an industrialized, capitalist society ¿ and popular culture ¿ the ways in which people use, abuse, and subvert these products to create their own meanings and messages. Rather than focusing on mass culture¿s attempts to dominate and homogenize, he prefers to look at (and revel in) popular culture¿s evasions and manipulations of these attempts.

Designed as a companion to Reading the Popular, Understanding Popular Culture presents a radically different theory of what it means for culture to be popular: that it is, literally, of the people. It is not imposed on them, it is created by them, and its pleasures and meanings reflect popular tastes and concerns ¿ and a rejection of those fostered by mass culture. With wit, clarity, and insight, Professor Fiske debunks the myth of the mindless mass audience, and demonstrates that, in myriad ways, popular culture thrives because that audience is more aware than anyone guesses.

John Fiske is Professor Emeritus in the Department of Communication Arts at the University of Wisconsin-Madison, USA.
Title:Understanding Popular CultureFormat:PaperbackDimensions:232 pages, 8.4 × 5.4 × 0.7 inPublished:November 10, 2010Publisher:Taylor and FrancisLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:041559653X

ISBN - 13:9780415596534

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Table of Contents

@contents: Selected Contents: Acknowledgements  Why Fiske Still Matters Henry Jenkins  Reading Fiske and Understanding the Popular Kevin Glynn, Jonathan Gray and Pamela Wilson  Notes on Contributors  Preface  Chapter 1 The Jeaning of America  Chapter 2 Commodities and Culture  Chapter 3 Productive Pleasures  Chapter 4 Offensive Bodies and Carnival Pleasures  Chapter 5 Popular Texts  Chapter 6 Popular Discrimination  Chapter 7 Politics  References  Index