Understanding Social Networks: Theories, Concepts, and Findings

Paperback | January 18, 2012

byCharles Kadushin

not yet rated|write a review
Despite the swift spread of social network concepts and their applications and the rising use of network analysis in social science, there is no book that provides a thorough general introduction for the serious reader. Understanding Social Networks fills that gap by explaining the big ideasthat underlie the social network phenomenon. Written for those interested in this fast moving area but who are not mathematically inclined, it covers fundamental concepts, then discusses networks and their core themes in increasing order of complexity. Kadushin demystifies the concepts, theories,and findings developed by network experts. He selects material that serves as basic building blocks and examples of best practices that will allow the reader to understand and evaluate new developments as they emerge. Understanding Social Networks will be useful to social scientists who encountersocial network research in their reading, students new to the network field, as well as managers, marketers, and others who constantly encounter social networks in their work.

Pricing and Purchase Info


Ships within 1-3 weeks
Ships free on orders over $25

From the Publisher

Despite the swift spread of social network concepts and their applications and the rising use of network analysis in social science, there is no book that provides a thorough general introduction for the serious reader. Understanding Social Networks fills that gap by explaining the big ideasthat underlie the social network phenomenon. ...

Charles Kadushin is Distinguished Scholar at the Cohen Center for Modern Jewish Studies and Visiting Research Professor of Sociology at Brandeis University and Emeritus Professor of Sociology at the CUNY Graduate Center. He is the author of seven books, including The American Intellectual Elite and Books: The Culture and Commerce of Pu...

other books by Charles Kadushin

Why People Go To Psychiatrists
Why People Go To Psychiatrists

Paperback|Jul 28 2006


The American Intellectual Elite
The American Intellectual Elite

Paperback|Dec 29 2005


Format:PaperbackDimensions:264 pages, 9.25 × 6.12 × 0.68 inPublished:January 18, 2012Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0195379470

ISBN - 13:9780195379471

Look for similar items by category:


Extra Content

Table of Contents

Preface1. IntroductionGetting ConnectedNetworks as Information MapsLeaders and FollowersNetworks as ConduitsThe Point of View2. Basic Network Concepts, Part I: Individual Members of NetworksIntroductionWhat Is a Network?Sociological Questions about RelationshipsConnectionsPropinquityHomophilyIndividual-Level HomophilyHomophily and CollectivitiesDyads and MutualityBalance and TriadsWhere We Are Now3. Basic Network Concepts, Part II: Whole Social NetworksDistributionsDyads and TriadsDensityStructural HolesWeak Ties"Popularity" or CentralityDistanceSize of the Interpersonal EnvironmentThe "Small World"MultiplexityRoles and PositionsNamed Positions and RelationshipsInformal Positions and RelationshipsInformal Relations and HierarchiesEmbeddedness of the Informal within Instituted or Named NetworksObserved RolesSummary4. Basic Network Concepts, Part III: Network SegmentationIntroductionNamed and Unnamed Network SegmentsPrimary Groups, Cliques, and ClustersSegmenting Networks from the Point of View of the ObserverSegmenting Groups on the Basis of CohesionResistance to DisruptionStructural Similarity and Structural EquivalenceCore/Periphery StructuresWhere We Are Now5. The Psychological Foundations of Social NetworksGetting Things DoneCommunity and SupportSafety and AffiliationEffectiveness and Structural HolesSafety and Social NetworksEffectiveness and Social NetworksBoth Safety and Effectiveness?Driving for Status or RankCultural Differences in Safety, Effectance, and RankMotivations and Practical NetworksMotivations of Corporate ActorsCognitive Limits on Individual NetworksWhere We Are Now6. Small Groups, Leadership and Social Networks: The Basic Building BlocksIntroductionPrimary Groups and Informal Systems: PropositionsPure Informal SystemsHow to Find Informal SystemsAsymmetric Ties and the Influence of the External SystemFormalizing the SystemWhere We Are Now7. Organizations and NetworksThe Contradictions of AuthorityEmergent Networks in OrganizationsThe Factory FloorInformation-Driven OrganizationsInside the Box, Outside the Box, or BothBridging the Gaps: Tradeoff s between Network Size, Diversity, and Social CohesionWhere We Are Now8. The Small World, Circles, and CommunitiesIntroductionHow Many People Do You Know?The Skewed Distribution of the Number of People One KnowsFormal Small World ModelsClustering in Social NetworksSocial CirclesThe Small World SearchApplications of Small World Theory to Smaller WorldsWhere We Are Now9. Networks and DiffusionNetworks and Diffusion - An IntroductionThe Basic ModelExogenous Factors in the Adoption of InnovationInfluence and Decision-MakingThe Current State of Personal InfluenceSelf-Designated Opinion Leaders or InfluentialsCharacteristics of Opinion Leaders and InfluentialsGroup InfluenceEpidemiology and Network DiffusionSocial Networks and EpidemiologySocial Networks and HIV-AIDSTransporting Disease - Large-Scale ModelsTipping Points and ThresholdsThresholdWhere We Are Now10. Networks as Social CapitalIntroductionThe General Idea of Social CapitalSocial Capital as InvestmentIndividual-Level Social CapitalSocial SupportIndividual Networked Resources: Position and Resource GeneratorsCorrelates of Individual Social CapitalOther Indicators of Networked ResourcesSocial Capital as an Attribute of Social SystemsTheorists of Social System Social CapitalBowling AloneRecent Findings on Social System Social Capital and Its ConsequencesWhere We Are Now11. Ethical Dilemmas of Network ResearchNetworks as a Research ParadigmAnonymity, Confidentiality, Privacy, and ConsentWho BenefitsCases and ExamplesSurvey ResearchOrganization and ResearchTerrorists and CriminalsNetworks and Terrorism: The CASOS ProjectsConclusion: More Complicated than the Belmont Report12. Coda: Ten Master Ideas of Social NetworksIntroductionThe Ten Master IdeasBibliographyNotesIndex

Editorial Reviews

"In Understanding Social Networks Charles Kadushin dispels the myth that social network research is simply methodology. The book is chock full of ideas that lay out vast terrains ripe for future research and exploration. All of the ideas are buttressed with historical documentation anddeveloped within the context of existing social, psychological, economic, and other theories. Bravo!" --Thomas Valente, Univesity of Southern California