Universal versus Disney: The Unofficial Guide to American Theme Parks' Greatest Rivalry by Sam GennaweyUniversal versus Disney: The Unofficial Guide to American Theme Parks' Greatest Rivalry by Sam Gennawey

Universal versus Disney: The Unofficial Guide to American Theme Parks' Greatest Rivalry

bySam Gennawey

Paperback | December 12, 2014

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Universal Studios never really wanted to get into the theme park business. They wanted to be the anti-Disney. But when forced to do so, they did it in a big way. Despite the fits and starts of multiple owners, the parks have finally gained the momentum to mount a serious challenge to the Walt Disney Company. How did this happen? Who made it happen? What does this mean for the theme park industry? InUniversal Versus Disney, his newest work to investigate the histories of America's favorite theme parks, seasoned Disney-author Sam Gennawey has thoroughly researched how Universal Studios shook up the multi-billion dollar theme park industry, one so long dominated by Walt Disney and his legacy. Universal Studios never really wanted to get into the theme park business. They wanted to be the anti-Disney. But when forced to do so, they did it in a big way. Despite the fits and starts of multiple owners, the parks have finally gained the momentum to mount a serious challenge to the Walt Disney Company. How did this happen? Who made it happen? What does this mean for the theme park industry? InUniversal Versus Disney, his newest work to investigate the histories of America's favorite theme parks, seasoned Disney-author Sam Gennawey has thoroughly researched how Universal Studios shook up the multi-billion dollar theme park industry, one so long dominated by Walt Disney and his legacy.
Sam Gennawey is the author of the newly released history of Walt Disney's first ever destination attraction,The Disneyland Story. Gennaway is also the author ofWalt and the Promise of Progress City, a contributor to Planning Los Angeles and other books, and a columnist for the popular MiceChat website. His unique point of view built on...
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Title:Universal versus Disney: The Unofficial Guide to American Theme Parks' Greatest RivalryFormat:PaperbackDimensions:336 pages, 8 × 5.13 × 0.52 inPublished:December 12, 2014Publisher:Unofficial GuidesLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1628090146

ISBN - 13:9781628090147

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