Unleash Different: Achieving Business Success Through Disability by Rich Donovan

Unleash Different: Achieving Business Success Through Disability

byRich Donovan

Kobo ebook | September 4, 2018

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If you discovered a new market comprising 53% of the world’s population, would you act to invest in it?

There are 1.3 billion people around the world who identify as having a disability. When you include friends and family, the disability market touches 53% of all consumers. It is the world’s largest emerging market.

Unleash Different illustrates how companies like Google, PepsiCo, and Nordstrom are attracting people with disabilities as customers and as employees. Replacing “nice to do” with “return on investment” allows market forces to take over and the world’s leading brands to do what they do best: serve a market segment — in this case, the disability market.

Business managers will come to understand

  • how taking a charity-oriented approach to people with disabilities has failed,
  • what action is required to capitalize on the world’s biggest emerging market, and
  • how their organizations can grow revenue and cut costs by attracting people with disabilities as customers and talent.

Rich gives the reader a peek into how he rose from a Canadian school for “crippled children” to manage $6 billion for one of Wall Street’s leading firms. He makes it easy to relate to the business goal of serving disability — because he has actually done it.

Title:Unleash Different: Achieving Business Success Through DisabilityFormat:Kobo ebookPublished:September 4, 2018Publisher:ECW PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1773052683

ISBN - 13:9781773052687

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Rated 5 out of 5 by from Wow. This book is a game changer ‘Unleash Different’ is a powerful story of one man’s path to unlock the enormous potential of the disability market. I love the style of the book, which has hard hitting facts and business analysis, coupled with engaging stories of the author’s life as a person with a disability. This is a book about true creative disruption, which the world needs more of. I love that this is about actually doing something in this space, and not just throwing money at a charity. I hope everyone who reads this will be invigorated to act as consumers and employees to Unleash this market.
Date published: 2018-09-26
Rated 5 out of 5 by from Fabulous book about how we need to replace nice to do with return on investment Rich Donovan truly is a visionary. The book is a solid mix of memoir and business lessons, with an engaging and funny writing story. I greatly enjoyed my time reaching about the business world and the ways in which we need to unleash different by getting rid of nice-to-do and replacing it with return on investment.
Date published: 2018-06-26