Unlocking Opportunities for Growth: How to Profit from Uncertainty While Limiting Your Risk (paperback) by Alexander B. Van PuttenUnlocking Opportunities for Growth: How to Profit from Uncertainty While Limiting Your Risk (paperback) by Alexander B. Van Putten

Unlocking Opportunities for Growth: How to Profit from Uncertainty While Limiting Your Risk…

byAlexander B. Van Putten, Ian C. Macmillan

Paperback | July 9, 2008

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“This book is a must for any Business Development Manager, Corporate Strategist, R&D Director, and anyone else who is accountable for growth in a corporation. It is an easy read that is practical and not fraught with useless academic theories.”

Ron Pierantozzi, Ph.D., CEO of PPT Research and Former Director, Business Development, Air Products & Chemicals, Inc.


A Breakthrough Approach to Investing in Business Innovation


Most companies analyze investments using tools that bias them against real innovation and lead them to avoid their best opportunities. This book introduces a breakthrough alternative: Opportunity Engineering .


Drawing upon recent advances in financial analysis, but without requiring a lot of math, the authors show how to engineer the risk out of uncertain opportunities so you can pursue more high-payoff innovations. You’ll learn how to escape from the “go/no-go vise” and implement more flexible decision-making that considers all the business alternatives, models, and opportunities associated with each project. You’ll learn how to systematically structure high-potential projects to limit downside exposure and boost your potential upside.


The authors show how to define the scope of investment opportunities, identify key drivers of potential profits, document assumptions, design out major risks, and tease out key challenges and vulnerabilities.


Using these techniques, you can escape the mindset that limits you to low-impact innovations and begin pursuing serious growth opportunities--and make business uncertainty work for you, not against you.


Why companies avoid their best opportunities for innovation

Getting past risk-averse analysis that snuffs out experimentation and innovation


Systematically engineering your opportunities

Capturing the upside, slicing out the downside


Beyond rigid “go/no-go” decisions

How flexible, staged innovation creates more opportunities for delivering value


Constructing an engineered growth portfolio of innovation investments

Optimizing your mix of core-enhancing investments and high potential “long shots”


Alexander B. van Putten is an adjunct faculty member at the Wharton School of the University of Pennsylvania where he has been teaching graduate students since 1993. He is actively involved with Wharton’s executive education programs where he lectures on issues surrounding innovation, corporate entrepreneurship, and strategic growth. ...
Title:Unlocking Opportunities for Growth: How to Profit from Uncertainty While Limiting Your Risk…Format:PaperbackDimensions:176 pages, 8.95 × 6.05 × 0.5 inPublished:July 9, 2008Publisher:Pearson EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0133012700

ISBN - 13:9780133012705


Table of Contents

About the Authors  xi

Foreword  xiii


Chapter 1        Breaking the Go/No Go Vise Grip on Innovative Growth  1

Chapter 2        The Opportunity Engineering Process  9

Chapter 3        How to Engineer Opportunities: Stage I: DDP  21

Chapter 4        How to Engineer Opportunities: Stage II: CheckPointing  41

Chapter 5        Creating an Engineered Growth Portfolio  71

Chapter 6        Applying Opportunity Engineering Throughout Your Business  95

Chapter 7        Project Valuation Using EVS Software  123

Appendix A      The Underpinnings of the EVS Software  143

Appendix B      EVS Formulation  147


Bibliography  149

Index  155



Editorial Reviews

"In Unlocking Opportunities for Growth, Putten and Macmillan help company leaders discover a new method for evaluating business opportunities and demonstrate that, just as a product can be engineered, so to can the financial returns of business investments. No longer do the outcomes of investments in R & D, new markets, and new products need to be accepted as the hand that was dealt. Instead, both general and financial managers can learn new ways of planning and directing business investments to create maximum returns coupled with reduced risks". — Business Book Review, September 2008