UnMarketing: Stop Marketing. Start Engaging

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UnMarketing: Stop Marketing. Start Engaging

by Alison Kramer, Scott Stratten

Wiley | February 21, 2012 | Trade Paperback

UnMarketing: Stop Marketing. Start Engaging is rated 5 out of 5 by 1.
Stop marketing. Start UnMarketing.

No one likes cold calls at dinnertime, junk mail overflowing your mailbox, and advertisements that interrupt your favorite shows. If this is "marketing," then the world would probably prefer whatever is the opposite of that.

If you're ready to stop marketing and start engaging, then welcome to UnMarketing. The landscape of business-customer relationships is changing, and UnMarketing gives you innovative ways out of the old "Push and Pray" rut. Instead, draw the right customers to you through listening and engagement, enabling you to build trust and position yourself as their logical choice when they need you.

This updated and revised edition includes new information on building relationships through Twitter, Facebook, LinkedIn, and Google+. UnMarketing supplies you with a winning approach to stop ineffective marketing and put relationships first—then reap the long-term, high-quality growth that follows!

"[INSERT NAME HERE] has written a game changer for [INSERT INDUSTRY HERE]. Drop everything and read this book!"
Famous author who hasn't read this book

"This book has a great amount of words."
Fortune 500 CEO who was at an open-bar event with the author and agreed to give testimonial

"This book is the greatest business book in the world, besides mine."
Author who only gives testimonials to people who give him one in return

Format: Trade Paperback

Dimensions: 272 pages, 9 × 6.02 × 0.8 in

Published: February 21, 2012

Publisher: Wiley

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 1118176286

ISBN - 13: 9781118176283

Found in: Sales and Selling

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Reviews

Rated 5 out of 5 by from Must read - Even better than Crush It! I devoured this book because it is filled with practical, useful and usable advice. Even better than Crush It! by Gary Vaynerchuck. Tom too tall Cunningham www.tom2tall.com
Date published: 2012-10-11

– More About This Product –

UnMarketing: Stop Marketing. Start Engaging

UnMarketing: Stop Marketing. Start Engaging

by Alison Kramer, Scott Stratten

Format: Trade Paperback

Dimensions: 272 pages, 9 × 6.02 × 0.8 in

Published: February 21, 2012

Publisher: Wiley

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 1118176286

ISBN - 13: 9781118176283

About the Book

Potential and current customers want to be listened to, validated, and have a platform to be heard--especially online. This book shows marketers how to create a mindset and systems that perpetually attract the right customers.

Table of Contents

Introduction xi1 Hierarchy of Buying 12 A Word on Experts 43 Trust Gap 74 Restaurant That Didn’t Get It 115 Cold Calling 156 Aiming Your Company at the Bottom of the Barrel 177 Pull and Stay 228 Reasons Why Companies Don’t Use Social Media 259 Social Media (Social Currency as Well) 2710 Twitter versus Facebook versus LinkedIn versus Googleþ 3011 Social Media Platforming 3612 HARO—Platforming Example 4213 The Game Has Changed: Immediacy and Relevancy 4414 Publicized Customer Service 4715 Don’t Bank on the Bold 5316 Seven Deadly Social Media Sins 5517 How Twitter Changed My Business 6318 Tassimo 6919 Local Twitter 7320 Domino’s—Word of Mouth: Mouths Are Moving . . . 7721 Naked Pizza 8022 Don’t Feed the Trolls 8223 Tweetathon 8524 Your Website—Old School versus New School 8825 Captchas 9926 Experience Gap 10227 Raising and Keeping the Bar High—Cirque 10528 Stirring Coffee 10829 Experience Gap for Small Biz 11530 Using Stop Start Continue 11831 Zappos 12132 Rockport 12633 FreshBooks 12934 Why You Can’t Learn From Millionaires 13235 Transparency and Authenticity 13536 My Transparency on Twitter 13737 Your Transparency on Twitter 13938 Affiliates 14139 Testimonials 14340 Best Sellers 14541 Why Being a Work-at-Home Mom Is Bad for Business 14742 Hello? Walmart? 14943 Idea Creation 15144 Idea Delivery 15445 Doing In-Person Seminars 15946 Tele-Seminars 16447 Tele-Summits 16848 How and Why I Created a Summit Ebook Instead 17149 Viral Marketing 17750 Undercover UnMarketing 20151 Putting
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From the Publisher

Stop marketing. Start UnMarketing.

No one likes cold calls at dinnertime, junk mail overflowing your mailbox, and advertisements that interrupt your favorite shows. If this is "marketing," then the world would probably prefer whatever is the opposite of that.

If you're ready to stop marketing and start engaging, then welcome to UnMarketing. The landscape of business-customer relationships is changing, and UnMarketing gives you innovative ways out of the old "Push and Pray" rut. Instead, draw the right customers to you through listening and engagement, enabling you to build trust and position yourself as their logical choice when they need you.

This updated and revised edition includes new information on building relationships through Twitter, Facebook, LinkedIn, and Google+. UnMarketing supplies you with a winning approach to stop ineffective marketing and put relationships first—then reap the long-term, high-quality growth that follows!

"[INSERT NAME HERE] has written a game changer for [INSERT INDUSTRY HERE]. Drop everything and read this book!"
Famous author who hasn't read this book

"This book has a great amount of words."
Fortune 500 CEO who was at an open-bar event with the author and agreed to give testimonial

"This book is the greatest business book in the world, besides mine."
Author who only gives testimonials to people who give him one in return

About the Author

SCOTT STRATTEN is the President of UnMarketing.com and is an expert in the types of viral, social, and authentic marketing that he calls "Un-Marketing." His clients' viral marketing videos have been viewed over 60 million times and have generated major returns. Stratten has recently appeared on sites like Mashable.com and CNN.com, as well as in publications such as the Wall Street Journal, USA Today, and Fast Company. He speaks and consults globally on how businesses can engage better (or at all!) with their current and potential customer base using social media, viral marketing—and just plain old good conversation. Visit UnMarketing.com