Untapped: Exploring The Cultural Dimensions Of Craft Beer by Nathaniel G. ChapmanUntapped: Exploring The Cultural Dimensions Of Craft Beer by Nathaniel G. Chapman

Untapped: Exploring The Cultural Dimensions Of Craft Beer

EditorNathaniel G. Chapman, J. Slade Lellock, Cameron D. Lippard

Paperback | May 1, 2017

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Untapped collects twelve previously unpublished essays that analyze the rise of craft beer from social and cultural perspectives.

In the United States, the United Kingdom, and Western Europe there has been exponential growth in the number of small independent breweries over the past thirty years – a reversal of the corporate consolidation and narrowing of consumer choice that characterized much of the twentieth century. While there are legal and policy components involved in this shift, the contributors to Untapped ask broader questions. How does the growth of craft beer connect to trends like the farm-to-table movement, gentrification, the rise of the “creative class,” and changing attitudes toward both cities and farms? How do craft beers conjure history, place, and authenticity? At perhaps the most fundamental level, how does the rise of craft beer call into being new communities that may challenge or reinscribe hierarchies based on gender, class, and race?
Nathaniel G. Chapman is an Assistant Professor of Sociology in the Department of Behavioral Sciences at Arkansas Tech University. His research focuses on craft beer and the production of culture in the United States. He has also researched racial dynamics at Electronic Dance Music (EDM) festivals, and EDM more broadly. Currently, he is...
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Title:Untapped: Exploring The Cultural Dimensions Of Craft BeerFormat:PaperbackDimensions:292 pages, 9 × 6 × 0.8 inPublished:May 1, 2017Publisher:West Virginia University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1943665680

ISBN - 13:9781943665686

Reviews

Editorial Reviews

"A valuable and teachable book that will appeal to anyone interested in social science perspectives on craft brewing."
Andrew Shears, Mansfield University