Unveiling Fashion: Business, Culture, and Identity in the Most Glamorous Industry

Hardcover | April 15, 2012

byFrédéric Godart

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Proposing a comprehensive account of the global fashion industry, this book aims to present fashion as a social and cultural fact. Drawing on six principles from the industry, Godart guides the reader through the economic, social, and political arena of the world's most glamorous industry.

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Proposing a comprehensive account of the global fashion industry, this book aims to present fashion as a social and cultural fact. Drawing on six principles from the industry, Godart guides the reader through the economic, social, and political arena of the world's most glamorous industry.

FRÉDÉRIC GODART Assistant Professor of Organizational Behavior at INSEAD, in Fontainebleau, France. Prior to joining INSEAD as a full-time, tenure-track faculty, he spent two years there as a post-doctoral research and teaching fellow. He also regularly collaborates with the Institut Français de la Mode (French Fashion Institute) in ...

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Format:HardcoverDimensions:224 pages, 9.7 × 6.36 × 0.77 inPublished:April 15, 2012Publisher:Palgrave MacmillanLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230358357

ISBN - 13:9780230358355

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Table of Contents

IntroductionAffirmation: Fashion as a Bridge between Individuals and SocietyConvergence: The Centralization of TrendsAutono my: The Emergence of Styles and their DynamicsPersonalization: Fashion as Craft and ProfessionSymbolization: The Power of BrandsImperialization: The Empire(s) of Fashion