Upstarts!: How GenY Entrepreneurs are Rocking the World of Business and 8 Ways You Can Profit from…

Hardcover | September 8, 2009

byDonna Fenn

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They’re young, they’re brash,they’re smart—and they’re77-million strong.

Generation Y is creating startups at anunprecedented rate, and their approach tobusiness is unlike anything you’ve seen.The generation described by the mediaas spoiled, entitled, even narcissistic, is provingthese notions false every day. Inspiredby the rock-star entrepreneurs of previousgenerations and driven by a burning desireto control their own destinies, GenY is rewritingthe entrepreneurial playbook one coolstartup at a time.

Inc. magazine writer Donna Fenn interviewedmore than 150 young CEOs to learnwhat makes them tick. While upstarts aremotivated by similar aspirations of pastgenerations, their way of doing business isradically different—and it’s changing the wayeveryone must do business now.

Upstarts examinesand analyzes this entrepreneurialrevolution to reveal eight critical lessons everyentrepreneur and marketer must learn.Fenn describes a generation of entrepreneursthat is highly collaborative and team-oriented.It’s quick and alert when it comes tonew technologies. It’s hell-bent on changingthe world. And it’s totally impatient with outmodedbusiness models.

The sooner you adapt to the new way ofbusiness, the greater chance you have togrow and profit in the years ahead. Upstartsprovides key insight into:

  • Building collaborative tribes
  • Deploying technology to yourcompetitive advantage
  • Disrupting the status quo
  • Deconstructing the GenY market
  • Generating branding buzz
  • Adopting a social mission
  • Inventing the workplace of the future
  • Reinventing your company

    Misreading GenY companies could be thebiggest business mistake you ever make. Thisforward-looking book serves both as a headsupto the far-reaching changes coming yourway and as a detailed guide to meeting theresulting challenges.

    The upstarts are here to stay. Are you?

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From the Publisher

They’re young, they’re brash,they’re smart—and they’re77-million strong.Generation Y is creating startups at anunprecedented rate, and their approach tobusiness is unlike anything you’ve seen.The generation described by the mediaas spoiled, entitled, even narcissistic, is provingthese notions false every day. Inspiredby the rock-star e...

From the Jacket

8 CRITICALBUSINESS LESSONSFROM THENEW ENTREPRENEURS“One of the richest veins in startup gold is GenYentrepreneurs. Fenn deconstructs the DNA ofthis collaborative, tech-savvy generation toilluminate the future of entrepreneurship.”Guy Kawasaki, cofounder, Alltop,and author of Reality Check“If your business is stuck in old-schoolways of ...

Donna Fenn is the author of Alpha Dogs: How Your Small Business Can Become a Leader of the Pack and a contributing writer at Inc. magazine. An expert on small business trends and entrepreneurship for more than 20 years, she is also a community leader on Work.com, a featured expert on SBTV.com, and a blogger on Inc....

other books by Donna Fenn

Format:HardcoverDimensions:272 pages, 9.3 × 6.3 × 0.88 inPublished:September 8, 2009Publisher:McGraw-Hill EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0071601880

ISBN - 13:9780071601887

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Table of Contents

Introduction: The Upstarts are Coming!
Generation Y is creating an entrepreneurial revolution

Chapter One: Extreme Collaboration
The most collaborative generation in history uses cooperation to compete

Chapter Two: It's All Geek to Me
Technology is the great enabler, and the best differentiator

Chapter Three: The Next Top Model
Status quo is a no go; alternative business models rule.

Chapter Four: Talkin' 'Bout My Generation
Insider market intelligence gives Upstarts a leg up

Chapter Five: Brand New World
Upstarts go where no brand has gone before

Chapter Six: Good Equals Great
Capitalism and social mission make a lovely couple

Chapter Seven: The Future of Work
Upstart companies are dynamic, flexible, demanding, meritocratic, fun, and participative

Chapter Eight: Morphing, Scaling, and Growing Up
How Upstarts companies evolve, grow, and raise the bar