Use Of Market Data In The Recruitment Of High Potentials: Segmentation And Targeting In Human Resources In The Pharmaceutical Industry by Jan PosthumusUse Of Market Data In The Recruitment Of High Potentials: Segmentation And Targeting In Human Resources In The Pharmaceutical Industry by Jan Posthumus

Use Of Market Data In The Recruitment Of High Potentials: Segmentation And Targeting In Human…

byJan Posthumus

Paperback | June 26, 2015

Pricing and Purchase Info

$137.95

Earn 690 plum® points

Prices and offers may vary in store

Quantity:

In stock online

Ships free on orders over $25

Not available in stores

about

In his study, Jan Posthumus uses the grounded theory method to explore the implementation of marketing instruments such as segmentation and targeting in the recruitment of high potentials in the pharmaceutical industry. The implementation of these instruments can best be understood as the result of an interaction between four categories: the identified internal need for certain groups of high potentials; the scarcity of these groups of high potentials in the market; the attitudes, opinions, and strategies within human resources; and the technological capabilities. Depending on the situation, different recruitment instruments are used to recruit high potentials. However, the interviewees did not use an explicit high potential recruitment profile, though they implicitly search for varying combinations of high-potential characteristics such as: intelligence and agility, engagement, the ability to perform in various environments, and the ability to manage one's energy levels.
Dr. Jan Posthumus received his PhD from the International School of Management in Paris. He is now a guest lecturer at the Baden-Wuerttemberg Cooperative State University Loerrach, Germany.
Loading
Title:Use Of Market Data In The Recruitment Of High Potentials: Segmentation And Targeting In Human…Format:PaperbackDimensions:203 pages, 21 × 14.8 × 0.17 inPublished:June 26, 2015Publisher:Springer-Verlag/Sci-Tech/TradeLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:3658103752

ISBN - 13:9783658103750

Look for similar items by category:

Reviews

Table of Contents

Management and Identification of High Potentials.- Marketing Concepts.- Marketing within Human Resources.- Market Research.- Contingency Theory.- Implications for Recruiters and Corporate HR.