User Innovators in the Silver Market: An Empirical Study among Camping Tourists by Konstantin WellnerUser Innovators in the Silver Market: An Empirical Study among Camping Tourists by Konstantin Wellner

User Innovators in the Silver Market: An Empirical Study among Camping Tourists

byKonstantin Wellner

Paperback | March 10, 2015

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In this study among camping tourists of all age groups between 19 and 86 years of age, Konstantin Wellner compares key characteristics regarding innovative behavior of different age groups. The focus of the analysis is on the so-called "Silver Market" segment (consumers of at least 55 years) which gains importance to the demographic shift. Generally, older users are still actively innovating, especially if it relates to age-specific improvements (e.g., comfort and compatibility to other equipment). Analysis by a Structural Equation Model showed that the most important determinant of innovative behavior for older users is technical expertise and that being relatively ahead of trends increases their dissatisfaction with existing products. Additional evidence was found that user with high use experience suffer from functional fixedness.
Konstantin Wellner does research on the impact of demographic change on user innovation at the Hamburg University of Technology, focusing on the impact of age on characteristics and capability of older user innovators.
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Title:User Innovators in the Silver Market: An Empirical Study among Camping TouristsFormat:PaperbackDimensions:222 pages, 21 × 14.8 × 0.01 inPublished:March 10, 2015Publisher:Springer-Verlag/Sci-Tech/TradeLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:365809043X

ISBN - 13:9783658090432

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Table of Contents

The Silver Market Phenomenon.- Users as Main Source of Innovations.- Introduction to the Research Field: Camping & Caravanning.