Using Technology, Building Democracy: Digital Campaigning and the Construction of Citizenship by Jessica Baldwin-Philippi

Using Technology, Building Democracy: Digital Campaigning and the Construction of Citizenship

byJessica Baldwin-Philippi

Paperback | July 22, 2015

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The days of "revolutionary" campaign strategies are gone. The extraordinary has become ordinary, and campaigns at all levels, from the federal to the municipal, have realized the necessity of incorporating digital media technologies into their communications strategies. Still, little isunderstood about how these practices have been taken up and routinized on a wide scale, or the ways in which the use of these technologies is tied to new norms and understandings of political participation and citizenship in the digital age. The vocabulary that we do possess for speaking about whatcounts as citizenship in a digital age is limited. Drawing on ethnographic fieldwork in a federal-level election, interviews with communications and digital media consultants, and textual analysis of campaign materials, this book traces the emergence and solidification of campaign strategies that reflect what it means to be a citizen in the digitalera. It identifies shifting norms and emerging trends to build new theories of citizenship in contemporary democracy. Baldwin-Philippi argues that these campaign practices foster engaged and skeptical citizens. But, rather than assess the quality or level of participation and citizenship due to theuse of technologies, this book delves into the way that digital strategies depict what "good" citizenship ought to be and the goals and values behind the tactics.

About The Author

Jessica Baldwin-Philippi is Assistant Professor of New Media at Fordham University.

Details & Specs

Title:Using Technology, Building Democracy: Digital Campaigning and the Construction of CitizenshipFormat:PaperbackDimensions:224 pages, 9.02 × 6.1 × 0.98 inPublished:July 22, 2015Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0190231920

ISBN - 13:9780190231927

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Table of Contents

AcknowledgementsIntroduction: Constructing Citizens2. Incremental Innovation3. Constructing Skeptical citizens4. Digital Circulation in Networked Publics5. Digital Retail Politics and Interpersonal Messaging in Social Media6. Confounding ControlConclusion: Constructions of Citizenship Moving ForwardAppendixNotesReferencesIndex

Editorial Reviews

"If you want to move past the hype and learn how social media tools are actually changing American campaigns, this is the book for you." --David Karpf, author of The MoveOn Effect: The Unexpected Transformation of American Political Advocacy