Value-Added Selling

Kobo ebook | December 1, 2002

byReilly, Thomas P.

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In a marketplace too often focused on price, Value-Added Selling provides sales professionals with a market-proven approach for selling customers on the inherent value of a product. Based on a value-selling model proven to work across industries and product lines, this step-by-step book explains how to define value in the client's terms, orient a pitch to fit the client's needs, and close the deal. It gives sales pros the tools and confidence they need to­­now and forever­­deemphasize price in the selling equation.

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From the Publisher

In a marketplace too often focused on price, Value-Added Selling provides sales professionals with a market-proven approach for selling customers on the inherent value of a product. Based on a value-selling model proven to work across industries and product lines, this step-by-step book explains how to define value in the client's term...

Format:Kobo ebookPublished:December 1, 2002Publisher:McGraw-HillLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0071416838

ISBN - 13:9780071416832

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