Velocity.: The Seven New Laws For A World Gone Digital

Paperback | June 11, 2012

byAjaz Ahmed, Stefan Olander

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Whatever you do and wherever you are, Velocity is coming to get you. Don't hesitate and get taken by surprise. Evolve now, rise to the challenge and create a better, smarter and more inspiring future.

Digital technology is changing the way we do business in every way imaginable and if there is anything worth knowing about how to use it to innovate and grow, Stefan Olander and Ajaz Ahmed know it. Stefan Olander is the vice-president of Digital Sport at Nike and Ajaz Ahmed is the founder of legendary independent innovation agency AKQA. Between them they have invented some of the most influential and iconic work for many of the world's leading brands. Written as a conversation between Olander and Ahmed, Velocity is a highly perceptive manifesto for a world gone digital.

Charged with cutting-edge content and ideas, Velocity presents the seven new laws all businesses need to face to thrive, including 'Convenient is the Enemy of Right', 'It's Easier Done Than Said' and 'Have a Purpose Larger Than Yourself'. Highly thought-provoking and utterly engaging, Velocity will turn your perceptions about digital on their head, and arm you with the knowledge to define your future and leave your competitors behind.

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From the Publisher

Whatever you do and wherever you are, Velocity is coming to get you. Don't hesitate and get taken by surprise. Evolve now, rise to the challenge and create a better, smarter and more inspiring future. Digital technology is changing the way we do business in every way imaginable and if there is anything worth knowing about how to use it...

AJAZ AHMED is the founder of AKQA, the world's largest independent innovation agency. AKQA has a legendary reputation for innovation and has won more 'Agency of the Year' awards and recognition for its creativity than any other comparable company in history. Clients include Nike, Volkswagen, Virgin, Audi, Xbox and Heineken.

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Format:PaperbackDimensions:272 pages, 8.47 × 6.02 × 0.84 inPublished:June 11, 2012Publisher:Random House UKLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0091947561

ISBN - 13:9780091947569

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