Visual Culture by Richard HowellsVisual Culture by Richard Howells

Visual Culture

byRichard Howells, Joaquim Negreiros

Paperback | January 10, 2012

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This is a revised, expanded, and updated edition of the highly successful Visual Culture. Like its predecessor, this new version is about visual literacy, exploring how meaning is both made and transmitted in an increasingly visual world. It is designed to introduce students and other interested readers to the analysis of all kinds of visual text, whether drawings, paintings, photographs, films, advertisements, television or new media forms. The book is illustrated with examples that range from medieval painting to contemporary advertising images, and is written in a lively and engaging style.

The first part of the book takes the reader through differing theoretical approaches to visual analysis, and includes chapters on iconology, form, art history, ideology, semiotics and hermeneutics. The second part shifts from a theoretical to a medium-based approach and comprises chapters on fine art, photography, film, television and new media. These chapters are connected by an underlying theme about the complex relationship between visual culture and reality.

New for the second edition are ten more theoretically advanced Key Debate sections, which conclude each chapter by provoking readers to set off and think for themselves. Prominent among the new provocateurs are Kant, Baudrillard, Althusser, Deleuze, Benjamin, and Foucault. New examples and illustrations have also been added, together with updated suggestions for further reading.

The book draws together seemingly diverse approaches, while ultimately arguing for a polysemic approach to visual analysis. Building on the success of the first edition, this new edition continues to provide an ideal introduction for students taking courses in visual culture and communications in a wide range of disciplines, including media and cultural studies, sociology, art and design.

Title:Visual CultureFormat:PaperbackDimensions:300 pages, 9.7 × 6.8 × 1 inPublished:January 10, 2012Publisher:WileyLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0745650716

ISBN - 13:9780745650715

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Table of Contents

List of Illustrations vii

Preface to the First Edition ix

Preface to the Second Edition xi

Introduction 1

Part I: Theory

1 Iconology 11

2 Form 35

3 Art History 60

4 Ideology 83

5 Semiotics 112

6 Hermeneutics 137

Part II: Media

7 Fine Art 157

8 Photography 183

9 Film 207

10 Television 237

11 New Media 263

Conclusion 295

Notes 296

Bibliography 322

Index 333