Voting Deliberatively: FDR and the 1936 Presidential Campaign by Mary E. StuckeyVoting Deliberatively: FDR and the 1936 Presidential Campaign by Mary E. Stuckey

Voting Deliberatively: FDR and the 1936 Presidential Campaign

byMary E. Stuckey

Hardcover | April 20, 2015

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The 1932 election of Franklin Delano Roosevelt seemed to hold the promise of Democratic domination for years to come. However, leading up to the 1936 election, persistent economic problems, a controversial domestic agenda, and the perception of a weak foreign policy were chipping away at public support. The president faced unrelenting criticism from both the Left and the Right, and it seemed unlikely that he would cruise to the same clear victory he enjoyed in 1932. But 1936 was yet another landslide win for FDR, which makes it easy to forget just how contested the campaign was. In Voting Deliberatively, Mary Stuckey examines little-discussed components of FDR’s 1936 campaign that aided his victory. She reveals four elements of this reelection campaign that have not received adequate attention: the creation of public opinion, the attention paid to local organizations, the focus on specific kinds of interests, and the public rhetoric that tied it all together. Previous studies of the 1936 presidential election discuss elements such as FDR’s vulnerability before the campaign and the weakness of Republican candidate Alf Landon. But these histories pay little attention to the quantity and quality of information Roosevelt acquired, the importance of organizations such as the Good Neighbor League and the Committee of One, the mobilization of the vote, and the ways in which these organizational strategies fused with Roosevelt’s rhetorical strategies. Stuckey shows how these facets combined in one of the largest victories in Electoral College history and provided a template for future victory.

Mary E. Stuckey is Professor of Communication and Political Science at Georgia State University, where she focuses on rhetoric and presidential politics. Her most recent books are Rhetoric: A Presidential Briefing Book and The Good Neighbor: Franklin D. Roosevelt and the Rhetoric of American Power.Mary E. Stuckey is Professor of Commun...
Title:Voting Deliberatively: FDR and the 1936 Presidential CampaignFormat:HardcoverDimensions:168 pages, 9 × 6 × 0.5 inPublished:April 20, 2015Publisher:Penn State University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0271066474

ISBN - 13:9780271066479


Table of Contents

Acknowledgments vii

Introduction: Roosevelt and the 1936 Election 1

1 Creating Public Opinion, Muting the Public’s Voice

2 Empowering the Public, Privileging the Candidate

3 Mobilizing the Vote, Containing the Public 66

4 Speaking for the Public, Empowering the Presidency

Conclusion: The Mass Public and the Presidency

Notes 123 Bibliography 143 Index 151

Editorial Reviews

“Stuckey’s research is original, relying on primary sources and culling insights that are sure to add to our overall understanding of this particular campaign and its innovative ideas and protocols. She understands Roosevelt well and is able to provide an objective assessment of the president who, as a master politician, managed partisan politics and key operatives while, at the same time, adding a coalition of extrapartisan groups such as the Good Neighbor League, the Committee of One, Roosevelt Republican League, and Friends of Roosevelt.”—Amos Kiewe, Rhetoric and Public Affairs