Waking The Frog: Solutions For Our Climate Change Paralysis

Hardcover | April 1, 2014

byTom Rand

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An accessible discussion of ways to achieve a sustainable future

Venture capitalist, entrepreneur, engineer, and philosopher Tom Rand explains why climate disruption might just be our very own pot of hot water. Are we the frog paralyzed in our inaction? In a highly readable account, Rand looks to contemporary psychology, economics, business, and finance to explain our stasis in the face of one of the most fundamental problems of our time. Rand's account doesn't just point fingers at the bad guys, but goes deeper - to our motivations, institutional lethargy, and deeply buried assumptions about market economics.

Waking the Frog is as much about solutions as it is an account of our present paralysis. Our ingenuity, technology, capital, and policy can work together to turn down the heat and at the same time enable the largest economic opportunity of the 21st century.

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From the Publisher

An accessible discussion of ways to achieve a sustainable future Venture capitalist, entrepreneur, engineer, and philosopher Tom Rand explains why climate disruption might just be our very own pot of hot water. Are we the frog paralyzed in our inaction? In a highly readable account, Rand looks to contemporary psychology, economics, bus...

Tom Rand is managing partner of the privately backed MaRS Cleantech Fund, and senior advisor to the MaRS Discovery District. Tom was a successful entrepreneur in the global telecommunications sector, and now focuses his efforts on carbon mitigation as a venture capitalist, author, and speaker. His first book, Kick the Fossil Fuel Habit...

other books by Tom Rand

Kick the Fossil Fuel Habit: 10 Clean Technologies to Save Our World
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Hardcover|Feb 11 2010

$31.57 online$34.95list price(save 9%)
Format:HardcoverDimensions:240 pages, 9 × 6 × 1 inPublished:April 1, 2014Publisher:ECW PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:177041181X

ISBN - 13:9781770411814

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Customer Reviews of Waking The Frog: Solutions For Our Climate Change Paralysis

Reviews

Rated 4 out of 5 by from A call to action on the world's biggest problem My Book Club reviewed this, then unanimously supported a resolution to support a carbon tax, now being considered by University Women's Clubs across Canada. Rand explains why this seems the best way to put brakes on the climate change freight train that is heading our way right now. The chapter on the psychology of denial was interesting, also that corporations have a big part to play, but need a push from governments. We would have liked more thoughts on how we as individuals can push politicians everywhere; we see very little leadership among them. The world needs a Martin Luther King or a Churchill, and fast.
Date published: 2015-02-24
Rated 5 out of 5 by from Climate Disruption A must read for any one who wants to understand what and why we are so hooked on fossil fuel. A very easy to read book for those who do not have a science background !
Date published: 2014-07-14
Rated 5 out of 5 by from Best Book I've Ever Read Thought provoking and easy to read. Great new work by Tom Rand!
Date published: 2014-03-17
Rated 5 out of 5 by from Brilliant. Broad, far-reaching, hard-hitting.
Date published: 2014-02-20

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Editorial Reviews

"Provocative . [Rand's] intellectual argument is compelling, and he raises questions well-worth considering." - Columbus Dispatch