Walking the Walk: Having Your Customers Love You by Robert Brunner

Walking the Walk: Having Your Customers Love You

byRobert Brunner, Stewart Emery, Russ Hall

Kobo ebook | November 30, 2009

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This Element is an excerpt from Do You Matter?: How Great Design Will Make People Love Your Company (ISBN: 9780137142446) by Robert Brunner and Stewart Emery. Available in print and digital formats.

 

A process, not an event: achieving total commitment to building a design-driven company, from top to bottom.

 

Even companies that get on the path of being design driven may have rogue cells in their DNA that can multiply to become a potentially fatal flaw. The risk is almost always around losing the magic that got them where they were, backing away from a living approach that ensured freshness and ongoing vision....

Details & Specs

Title:Walking the Walk: Having Your Customers Love YouFormat:Kobo ebookPublished:November 30, 2009Publisher:Pearson EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0132476460

ISBN - 13:9780132476461

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