Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads

Kobo ebook | October 17, 2007

byLance Loveday, Sandra Niehaus

not yet rated|write a review
Your web site is a business—design it like one.
Billions of dollars in spending decisions are influenced by web sites. So why aren't businesses laser-focused on designing their sites to maximize their Return on Investment (ROI)?

Web design can do more than make a site look good—it can be a powerful strategic weapon that enhances financial returns and creates competitive advantage.

It's time to make web sites accountable. It's time to make design decisions based on metrics and business goals. It's time for Web Design for ROI.

In this book you'll learn:
  • Why so many organizations think about web design the wrong way
  • How small design changes can have a big impact on your bottom line
  • Simple tips  to increase web sales/leads by 10% – 50% (or more)
  • Concrete design guidelines for:
  • Landing pages
  • Home pages
  • Category pages
  • Detail pages
  • Forms
  • Checkout processes
Packed with helpful examples from a wide variety of sites!

Pricing and Purchase Info

$32.39 online
$41.98 list price (save 22%)
Available for download
Not available in stores

From the Publisher

Your web site is a business—design it like one.Billions of dollars in spending decisions are influenced by web sites. So why aren't businesses laser-focused on designing their sites to maximize their Return on Investment (ROI)? Web design can do more than make a site look good—it can be a powerful strategic weapon that enhances financi...

Format:Kobo ebookPublished:October 17, 2007Publisher:Pearson EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0132705028

ISBN - 13:9780132705028

Customer Reviews of Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads

Reviews

Rated 5 out of 5 by from Fun and Informative Fast Read A fast read packed with useful and practical tips and real life examples in a conversational tone!
Date published: 2013-03-17