What Do We Really Know About Herta Herzog?: Exploring the Life and Work of a Pioneer of Communication Research by Josef SeethalerWhat Do We Really Know About Herta Herzog?: Exploring the Life and Work of a Pioneer of Communication Research by Josef Seethaler

What Do We Really Know About Herta Herzog?: Exploring the Life and Work of a Pioneer of…

EditorJosef Seethaler, Elisabeth Klaus

Hardcover | October 5, 2016

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The book for the first time explores in-depth the life and work of Herta Herzog (1910–2010), an Austrian-American social psychologist. Herzog spent most of her working life in the United States, where she moved to in the 1930s, following her first husband Paul Lazarsfeld into migration and working with him at the famous Office of Radio Research in Princeton and Columbia. The chapters by scholars from the U.S., Israel, Germany and Austria show the amazing scope of Herzog’s work as both, one of the founders of empirical communication research and the "grand dame" of market and motivation research. Herzog crossed many borders, moving from Europe to the U.S. and back again, stepping over disciplinary lines as well as restrictions by gender.

About The Author

Elisabeth Klaus is Professor of Communication at the University of Salzburg (Austria). She earned her PhD at Notre Dame, IN (USA) Josef Seethaler is Deputy Director of the Institute for Comparative Media and Communication Studies at the Austrian Academy of Sciences and the Alpen-Adria University

Details & Specs

Title:What Do We Really Know About Herta Herzog?: Exploring the Life and Work of a Pioneer of…Format:HardcoverDimensions:8.5 × 6 × 0.5 inPublished:October 5, 2016Publisher:Peter Lang GmbH, Internationaler Verlag der WissenschaftenLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:3631673612

ISBN - 13:9783631673614

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Table of Contents

Herta Herzog – Social psychology – Radio and TV research – Soap opera – Uses and gratifications approach – Focus group interview – Figure drawing – Market and motivation research – Advertising – McCann Erickson – Biography – Early women in communication science – History of media and communication research