What Makes Your Brain Happy And Why You Should Do The Opposite

byDavid DiSalvoForeword byWray Herbert

November 22, 2011|
What Makes Your Brain Happy And Why You Should Do The Opposite by David DiSalvo
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This book reveals a remarkable paradox: what your brain wants is frequently not what your brain needs. In fact, much of what makes our brains "happy" leads to errors, biases, and distortions, which make getting out of our own way extremely difficult. Author David DiSalvo presents evidence from evolutionary and social psychology, cognitive science, neurology, and even marketing and economics. And he interviews many of the top thinkers in psychology and neuroscience today. From this research-based platform, DiSalvo draws out insights that we can use to identify our brains'' foibles and turn our awareness into edifying action. Ultimately, he argues, the research does not serve up ready-made answers, but provides us with actionable clues for overcoming the plight of our advanced brains and, consequently, living more fulfilled lives.
David DiSalvo(Atlanta, GA) is a science, technology, and culture writer whose work appears inScientific American Mind, Psychology Today, Forbes, theWall Street Journal, Mental Floss, and other publications. He is also the writer behind the well-regarded science blogsNeuronarrativeandNeuropsyched.
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Title:What Makes Your Brain Happy And Why You Should Do The Opposite
Format:Paperback
Product dimensions:309 pages, 9 X 6.08 X 0.91 in
Shipping dimensions:309 pages, 9 X 6.08 X 0.91 in
Published:November 22, 2011
Publisher:Prometheus
Language:English
Appropriate for ages:All ages
ISBN - 13:9781616144838

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