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Paco Underhill reports on the growing importance of women in the marketplace—what makes a package, product, or service "female-friendly." He offers a tour of the world’s marketplace, with shrewd observations and practical applications to help everybody adapt to the new realities.
Title:What Women Want: The Global Marketplace Turns Female-Friendly
Format:Audio Book (CD)
Product dimensions:5.75 X 5.13 X 0.75 in
Shipping dimensions:5.75 X 5.13 X 0.75 in
Published:May 1, 2011
Publisher:Blackstone Audio
Language:English
Appropriate for ages:All ages
ISBN - 13:9781441786258