What You Need to Know Before Beginning Product Design Development

Kobo ebook | January 15, 2010

byPhil Baker

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This Element is an excerpt from From Concept to Consumer: How to Turn Ideas Into Money (9780137137473) by Phil Baker. Available in print and digital formats.

 

Start any product design project the right way--and dramatically improve your odds of success!

 

Every product should have a Market Requirements Document (MRD) that briefly describes the product and how it relates to the market. MRDs provide product goals, set priorities, and become a catalyst for discussion between marketing and development teams. Had one of the original Apple Newton’s top priorities not been handwriting recognition, things might have turned out better....

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This Element is an excerpt from From Concept to Consumer: How to Turn Ideas Into Money (9780137137473) by Phil Baker. Available in print and digital formats.   Start any product design project the right way--and dramatically improve your odds of success!   Every product should have a Market Requirements Document (MRD) that briefly desc...

Format:Kobo ebookPublished:January 15, 2010Publisher:Pearson EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0132481928

ISBN - 13:9780132481922

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