When Business Meets Culture: Ideas and Experiences for Mutual Profit

Hardcover | January 15, 2011

EditorBeatriz Munoz-Seca, Josep Riverola

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The cultural sector is gaining increasing importance in our economies, consistantly registering growth rates above average GDP. This book presents insights on how cultural institutions can find new perspectives in their management and provides ideas to hasten culture's role as an economic developer.

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The cultural sector is gaining increasing importance in our economies, consistantly registering growth rates above average GDP. This book presents insights on how cultural institutions can find new perspectives in their management and provides ideas to hasten culture's role as an economic developer.

BEATRIZ MUÑOZ-SECA has a PhD from the University of Navarra and an Ed.M. from Harvard University. With more than 15 years experience in high-level positions, in national and international companies as well as in Public Administration, she has worked in the United States, Mexico and Spain. Professor Muñoz-Seca joined IESE in 1990, wher...

other books by Beatriz Munoz-Seca

Format:HardcoverDimensions:304 pages, 8.91 × 5.61 × 0.98 inPublished:January 15, 2011Publisher:Palgrave MacmillanLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230280161

ISBN - 13:9780230280168

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Extra Content

Table of Contents

A Business Viewpoint
The Marketing of Culture
Designing a Strategy
Reinventing Operations
The Operational Structure
Who is the Client and What is the Service?
Finding and Using Money
Managing Talent
Insights from the Cultural Sector