When Luxury Meets Art: Forms of Collaboration between Luxury Brands and the Arts by Olga Louisa KastnerWhen Luxury Meets Art: Forms of Collaboration between Luxury Brands and the Arts by Olga Louisa Kastner

When Luxury Meets Art: Forms of Collaboration between Luxury Brands and the Arts

byOlga Louisa Kastner

Paperback | December 20, 2013

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Increasingly, luxury brands join forces with the arts today. Yet, these cross-over collaborations do not constitute a homogeneous strategy, but become manifest in manifold forms and appearances. Regardless of their growing practical relevance for the creation of contemporary luxury brands though, the varied forms of Luxury Brand-Art Collaborations (LBACs) have remained largely unexplored to date. Olga Louisa Kastner aims at systematizing the dominating collaborative patterns between luxury brands and the arts. She empirically derives distinct types of LBACs, based on methodically developed attributes and a large number of real cases. Finally, the author describes the main characteristics of the identified types and illustrates them by prototypical cases.
Olga Louisa Kastner, MA, studied at the Berlin School of Economics and Law. She currently works as a project manager and is responsible for developing a marketing agency's luxury, watches and jewellery accounts.
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Title:When Luxury Meets Art: Forms of Collaboration between Luxury Brands and the ArtsFormat:PaperbackDimensions:127 pages, 21 × 14.8 × 0.02 inPublished:December 20, 2013Publisher:Springer-Verlag/Sci-Tech/TradeLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:3658045752

ISBN - 13:9783658045753

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Table of Contents

Explanations of the Luxury Brand, Art and Luxury Brand-Art Collaborations.- Attributes and Typology of Luxury Brand-Art Collaborations.