When Stereotypes Collide: Race/Ethnicity, Gender, and Videostyle in Congressional Campaigns by Ann GordonWhen Stereotypes Collide: Race/Ethnicity, Gender, and Videostyle in Congressional Campaigns by Ann Gordon

When Stereotypes Collide: Race/Ethnicity, Gender, and Videostyle in Congressional Campaigns

byAnn Gordon, Jerry L. Miller

Paperback | June 27, 2005

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Stereotypes are prevalent throughout our society. Using content analytical and experimental data in conjunction with case studies, When Stereotypes Collide explores the influence of gender and ethnic/racial minority stereotypes in the production of campaign messages created during congressional elections. Filling a void in political campaign research, this book draws specific attention to the uses and consequences of political advertisement videostyle strategies on the electoral fortunes of women and minority candidates.
The Authors: Ann Gordon is Assistant Professor of Political Science at Ohio University. She received her Ph.D. in political science from the University of Southern California. In addition to numerous publications in the area of political communication, she is co-editor of Anticipating Madam President, author of Playing Politics: An Act...
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Title:When Stereotypes Collide: Race/Ethnicity, Gender, and Videostyle in Congressional CampaignsFormat:PaperbackDimensions:9.06 × 6.3 × 0.68 inPublished:June 27, 2005Publisher:Peter Lang Inc., International Academic PublishersLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0820461253

ISBN - 13:9780820461250

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