Where Metaphors Come From by Zoltan KovecsesWhere Metaphors Come From by Zoltan Kovecses

Where Metaphors Come From

byZoltan Kovecses

Paperback | December 15, 2016

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In Where Metaphors Come From, Zoltan Kovecses proposes a metaphorical grounding that augments and refines conceptual metaphor theory according to which conceptual metaphors are based on our bodily experience. While this is certainly true in many cases of metaphor, the role of the body inmetaphor creation can and should be reinterpreted, and, consequently, the body can be seen as just one of the several contexts from which metaphors can emerge (including the situational, discourse, and conceptual-cognitive contexts) - although perhaps the dominant or crucial one.Kovecses is a leader in CMT, and his argument in this book is more in line with what has been discovered about the nature of human cognition in recent years; namely, that human cognition is grounded in experience in multiple ways - embodiment, in a strict sense, being just one of them (see Barsalou,2008; Gibbs, 2006; Pecher and Zwaan, 2005). In light of the present work, this is because cognition, including metaphorical cognition, is grounded in not only the body, but also in the situations in which people act and lead their lives, the discourses in which they are engaged at any time incommunicating and interacting with each other, and the conceptual knowledge they have accumulated about the world in the course of their experience of it.
Zoltan Kovecses is Professor of Linguistics in the Department of American Studies at Eotvos Lorand University.
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Title:Where Metaphors Come FromFormat:PaperbackDimensions:234 pages, 9.21 × 6.14 × 0.68 inPublished:December 15, 2016Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0190656719

ISBN - 13:9780190656713

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Editorial Reviews

"As a discipline, linguistics has many theories about how metaphors shape and are shaped by common experiences and culture. Kovecses expands on traditional conceptual metaphor theory by adding the element of context to the mix... He provides good examples from a variety of contextual andcultural situations and includes several chapters on the cognitive aspects of linguistic humor." --CHOICE