Where The Suckers Moon: The Life And Death Of An Advertising Campaign by Randall RothenbergWhere The Suckers Moon: The Life And Death Of An Advertising Campaign by Randall Rothenberg

Where The Suckers Moon: The Life And Death Of An Advertising Campaign

byRandall Rothenberg

Paperback | October 31, 1995

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about

"For all the right reasons." "Cars that can." "What to Drive." "The perfect Car for an Imperfect World." Only one of these slogans would be chosen by Subaru of America to sell its cars in the recession year of 1991. 

As six advertising agencies scrambled for the account and the winner tried to churn out the Big Idea that would install Subaru in the collective national unconscious, Randall Rothenberg was there, observing every nuance of the chaos, comedy, creativity, and egotism that made up an ad campaign.

One can read Rothenberg's book as the behind-the-scenes chronicle of the brief and very troubled marriage between a beleaguered automobile company and Wieden & Kennedy, an aggressively hip ad agency whose creative director despised cars. One can read it as a history of advertising's journey from the conventionally upbeat slogan "Helps Build Strong Bodies 12 Ways" to the supercool nineties minimalism of "Bo Knows." Either way, Where the Suckers Moon is a face-paced, insightful, and occasionally appalling look at an industry whose obsession with image has affected our entireculture.
RANDALL ROTHENBERG is the author of The Neoliberals: Creating the New American Politics. At The New York Times, Rothenberg was the science, politics, and food editor of the Sunday magazine until he left in 1991. Previously, he was a contributing editor at Esquire and wrote extensively for other national magazines. During the writing of...
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Title:Where The Suckers Moon: The Life And Death Of An Advertising CampaignFormat:PaperbackDimensions:496 pages, 7.95 × 5.17 × 1.02 inPublished:October 31, 1995Publisher:Knopf Doubleday Publishing Group

The following ISBNs are associated with this title:

ISBN - 10:0679740422

ISBN - 13:9780679740421

Reviews

From Our Editors

Rothenberg chronicles the brief, turbulent marriage between a recession-plagued auto company and an aggressively hip ad agency (whose creative director despised cars), capturing both the ad world's tantalizing gossip and the broader significance of its creations. "Simply the best book about advertising I have ever read".--Neil Postman (Technopoly)