Who Cares Wins: Why Good Business Is Better Business

Paperback | December 23, 2011

byDavid Jones

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Written by the CEO of Havas Worldwide, this bookshows you how to use social media to engage with customers and grow your business. This isn't a book about social media and the inexorable rise of Facebook and Twitter. Nor is it a book about CSR or business doing good. Instead it's actually the first book that recognises that far from being two separate subjects, they are intrinsically interlinked. And that the most successful leaders and businesses in the future will be those who are the most socially responsible.

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From the Publisher

Written by the CEO of Havas Worldwide, this bookshows you how to use social media to engage with customers and grow your business. This isn't a book about social media and the inexorable rise of Facebook and Twitter. Nor is it a book about CSR or business doing good. Instead it's actually the first book that recognises that far from be...

From the Jacket

This isn't a book about social media and the inexorable rise of Facebook and Twitter. There are plenty of those.Nor is it a book about CSR or business doing good. There are plenty of those too.Instead it's actually the first book that recognises that far from being two separate subjects, they are intrinsically interlinked. And that th...

David Jones, CEO Havas has made a name for himself as a driving force for change, within his own agency group, in the broader world of business and beyond. He became the youngest global CEO in the history of the advertising industry in 2005, when he was made global CEO of Havas Worldwide. He runs all the creative, marketing, and de...

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Format:PaperbackDimensions:208 pages, 8.44 × 5.44 × 0.51 inPublished:December 23, 2011Publisher:Pearson EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0273762532

ISBN - 13:9780273762539

Customer Reviews of Who Cares Wins: Why Good Business Is Better Business

Reviews

Extra Content

Table of Contents

  1. Out-behaving the competition: why business now needs to do good to do well
  2. The new world of marketing: creating a successful brand in a dramatically changing world
  3. Leadership in a world of radical transparency
  4. Creating good: the rise of the social entrepreneur
  5. We-volution: how collaboration is changing business
  6. A new idea for a new era: the Social Business Idea™
  7. The future: making a decent profit

Editorial Reviews

“The book’s real strength is the frequent use of recent case studies of companies and individuals that have got their communication and message right, and those, such as BP, that got it terribly wrong.   If you do accept Jones’s premise that social media create a new climate of openness, this is the closest thing to a guidebook on what to do about it." Emmanuelle Smith, Financial Times   ‘Sharp, smart - and right!’  Bob Geldof KBE, musician and activist   ‘As David Jones explains in this important book, in the future the success stories will be those businesses who truly recognise their role in the Big Society – who acknowledge the social as well as the economic value they have the power to create, and who realise the difference we all can make by the decisions that we take.’  British Prime Minister, The Right Honourable David Cameron   ‘This is a fine book, well written and clear, and the message is deeply refreshing - that moral issues count as much if not more than merely financial ones. Thank God for David Jones!’  John Simpson, Author, Journalist and BBC World Affairs Editor   ‘There are many major problems facing the world today. As David Jones argues in Who Cares Wins, business has both a responsibility and an opportunity to be part of the solution and should be a major force for good in helping to solve some of the most pressing problems of our time.’  Archbishop Emeritus Desmond Tutu   ‘Who Cares Wins convincingly makes the case that corporate America’s embrace of good causes is no mere feel-good marketing ploy - it’s the way of the future.’        Arianna Huffington, President and Editor-in-Chief, The Huffington Post Media Group    ‘In a world that is more closely connected through social technologies, openness and speed must become core business principles. Jones' work will motivate and inspire you to play an integral role in that change.’  Sheryl Sandberg, Chief Operating Officer, Facebook   ‘Rarely has a title so brilliantly encapsulated the essence of a book. What you would expect perhaps of a clever ad man. Yet in Who Cares Wins David Jones shows that he is so much more: a visionary business leader who has glimpsed the future – and it doesn’t belong to those advocating the tired old ways of doing business.’  Paul Polman, CEO, Unilever PLC   ‘This book is a great guide to see how business can be a significant partner in the transition to a more sustainable world.’   Professor Muhammad Yunus   "Mad man of Havas just wants to be Mr Nice Guy.." Simon Goodley, The Guardian “It does exactly what it says on the tin, arguing that the worlds of social responsibility and social media have become fused and that there is a commercial benefit for companies that behave themselves.” Simon Goodley, The Guardian   "The title brilliantly encapsulates the essence of this book.... This is a well-written book, the message is deeply refreshing - that moral issues count; as much, if not more, than merely financial ones." Business Executive